Motorcycle Segment in Germany
Germany Autos Report Q1 2012
Motorcycles
Table: German Motorcycles Segment – Historical Data And Forecasts
2010e Production: units Production: units, % chg y-o-y 104,482 2.3
2011f 105,617 1.1
2012f 107,219 1.5
2013f 108,819 1.5
2014f 110,444 1.5
2015f 112,092 1.5
2016f 113,778 1.5
Sales: units Sales: units, % chg y-o-y
190,309 -10.93
186,122 -2.20
190,134 2.16
196,394 3.29
205,070 4.42
212,746 3.74
219,523 3.19
e/f = estimate/forecast; * estimate. Sources: ACEM, BMI
Much of the demand for two-wheelers in Germany is concentrated on sporty vehicles, typically suited for leisure rather than daily transport. These vehicles make up nearly a third of the total new two-wheeler demand in the country. Enduro bikes – which usually have an engine size smaller than 650cc – are the second most popular motorcycle segment, occupying more than a fourth of the total market demand.
Source: ACEM
Market Shares Of Brands Total Market
It is therefore not surprising that the segment received a hit from the global economic crisis in 2009, resulting in more than 17% fewer motorcycles, or 137,045 units, being shifted compared with 2009, according to estimates from the German Motorcycle Association (IVM).
Key players in the industry include Honda Motor, with a market share of more than 14%, followed by Yamaha Motor and BMW with respective market shares of 11.9% and 11.5% in 2009.
© Business Monitor International Ltd
Page 48
Germany Autos Report Q1 2012
Segment News
No Recovery In Sight For Motorcycles Segment
BMI has significantly revised down its outlook for motorcycle sales in Western Europe in view of growing concerns about weak economic growth in the key markets of Germany and France, while the large markets of Spain, Italy and Greece are performing worse than expected. Estimates from the European motorcycles association (ACEM) show that the market for motorcycles has contracted by almost a quarter since
Motorcycles
Table: German Motorcycles Segment – Historical Data And Forecasts
2010e Production: units Production: units, % chg y-o-y 104,482 2.3
2011f 105,617 1.1
2012f 107,219 1.5
2013f 108,819 1.5
2014f 110,444 1.5
2015f 112,092 1.5
2016f 113,778 1.5
Sales: units Sales: units, % chg y-o-y
190,309 -10.93
186,122 -2.20
190,134 2.16
196,394 3.29
205,070 4.42
212,746 3.74
219,523 3.19
e/f = estimate/forecast; * estimate. Sources: ACEM, BMI
Much of the demand for two-wheelers in Germany is concentrated on sporty vehicles, typically suited for leisure rather than daily transport. These vehicles make up nearly a third of the total new two-wheeler demand in the country. Enduro bikes – which usually have an engine size smaller than 650cc – are the second most popular motorcycle segment, occupying more than a fourth of the total market demand.
Source: ACEM
Market Shares Of Brands Total Market
It is therefore not surprising that the segment received a hit from the global economic crisis in 2009, resulting in more than 17% fewer motorcycles, or 137,045 units, being shifted compared with 2009, according to estimates from the German Motorcycle Association (IVM).
Key players in the industry include Honda Motor, with a market share of more than 14%, followed by Yamaha Motor and BMW with respective market shares of 11.9% and 11.5% in 2009.
© Business Monitor International Ltd
Page 48
Germany Autos Report Q1 2012
Segment News
No Recovery In Sight For Motorcycles Segment
BMI has significantly revised down its outlook for motorcycle sales in Western Europe in view of growing concerns about weak economic growth in the key markets of Germany and France, while the large markets of Spain, Italy and Greece are performing worse than expected. Estimates from the European motorcycles association (ACEM) show that the market for motorcycles has contracted by almost a quarter since