motorola
Acquired Needs
One of the main reasons for Motorola’s sagging 2008 mobile phone sales were that they failed to realize how the consumers acquired needs changed as more and more people were purchasing smartphones. (Woyke, 2011) Smartphones fulfill the consumers need for information, power, and not to mention the prestige. Nowadays everyone has a smartphone and your considered prehistoric if you do not own one yourself. Since then Moto has smartened up (and the pun was completely intentional!). The Motorola Droid line of smartphones is considered to be one of the most popular Android smartphone out there. According to data recorded by AdMob which is a mobile phone advertising agency, in 2009 (after low 2008 sales) Motorola Droid snagged 24% market share of all Android devices just after one month of being on the market, just under the top spot held the Dream by HTC which holds 36% respectively. (Kameka, 2009)Product from
In the case of Motorola Mobility, they’re in a special place when it comes to promoting. The purpose of Motorola Mobility is to create handsets, this places them into a manufacturer’s category and because of that, additional services are required to run the phone such as phone service through a carrier. Collaborative marketing is not unfamiliar to Motorola, they have paired with numerous companies in attempts to promote the Motorola name such as a free phone give away that was paired with purchases of American Eagle clothing. According to Silver (2010) Verizon Wireless who is currently the largest U.S. carrier and Motorola have agreed on a deal to create a line of Motorola Smartphone’s that will be ran on Google’s Android platform and will bear the Verizon’s signature Droid name. Through this deal Verizon Wireless has guaranteed Motorola heavy promotions for their up and coming smartphone’s. With that said Motorola finds themselves very dependent on the carriers of their product and relying heavily on their promotional strength. Motorola’s
One of the main reasons for Motorola’s sagging 2008 mobile phone sales were that they failed to realize how the consumers acquired needs changed as more and more people were purchasing smartphones. (Woyke, 2011) Smartphones fulfill the consumers need for information, power, and not to mention the prestige. Nowadays everyone has a smartphone and your considered prehistoric if you do not own one yourself. Since then Moto has smartened up (and the pun was completely intentional!). The Motorola Droid line of smartphones is considered to be one of the most popular Android smartphone out there. According to data recorded by AdMob which is a mobile phone advertising agency, in 2009 (after low 2008 sales) Motorola Droid snagged 24% market share of all Android devices just after one month of being on the market, just under the top spot held the Dream by HTC which holds 36% respectively. (Kameka, 2009)Product from
In the case of Motorola Mobility, they’re in a special place when it comes to promoting. The purpose of Motorola Mobility is to create handsets, this places them into a manufacturer’s category and because of that, additional services are required to run the phone such as phone service through a carrier. Collaborative marketing is not unfamiliar to Motorola, they have paired with numerous companies in attempts to promote the Motorola name such as a free phone give away that was paired with purchases of American Eagle clothing. According to Silver (2010) Verizon Wireless who is currently the largest U.S. carrier and Motorola have agreed on a deal to create a line of Motorola Smartphone’s that will be ran on Google’s Android platform and will bear the Verizon’s signature Droid name. Through this deal Verizon Wireless has guaranteed Motorola heavy promotions for their up and coming smartphone’s. With that said Motorola finds themselves very dependent on the carriers of their product and relying heavily on their promotional strength. Motorola’s