Motorola in China
Executive Summary
In a prominent level of integration worldwide economy today, people are more concerned about the phenomenon of intermediary corporations and multinational companies renounce the traditional research and development form in the host country where they have set up research and development centers.
In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover, I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China.
Furthermore, I will discuss the characteristics of Motorola as the big emerging market in China.
Table of content
Contents
Executive Summary 2 Table of content 3 Abbreviations 4 Introduction 5 Main body 6 Reasons for Motorola to enter China 6 Strategies adopted by Motorola to enter China. 8 Operation strategy of Motorola 9 Framework analysis of Motorola operations in China 10 India and China Global Trends 12 Conclusion 13 References 13
Abbreviations
PEST – Political, Economical, Socio-cultural, Technological
SWOT- Strengths, Weaknesses, Opportunities, Threats
SEZ - Special Economic Zone
CAMP - China Accelerated Management Program
R&D - Research and Development
IDEN – Integrated Digital Enhanced Network
SARS – Severe Acute Respiratory Syndrome
MNC – Multi National Companies
ITO - International Trade Organization
BPO – Business Process Outsourcing
BRIC – Brazil, Russia, India, China
GDP – Gross Domestic Product
USD – United States Dollar
SMIC – Semiconductor Manufacturing Internal Corp
Introduction
In 1987 Motorola established a delegate office in Beijing. It was dealing with exportation of telecommunications gear and semiconductor to China. Due to the increase of competitions from other companies, Motorola decided to move some of its industrialized activities to China. In 1992, Motorola China
In a prominent level of integration worldwide economy today, people are more concerned about the phenomenon of intermediary corporations and multinational companies renounce the traditional research and development form in the host country where they have set up research and development centers.
In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover, I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China.
Furthermore, I will discuss the characteristics of Motorola as the big emerging market in China.
Table of content
Contents
Executive Summary 2 Table of content 3 Abbreviations 4 Introduction 5 Main body 6 Reasons for Motorola to enter China 6 Strategies adopted by Motorola to enter China. 8 Operation strategy of Motorola 9 Framework analysis of Motorola operations in China 10 India and China Global Trends 12 Conclusion 13 References 13
Abbreviations
PEST – Political, Economical, Socio-cultural, Technological
SWOT- Strengths, Weaknesses, Opportunities, Threats
SEZ - Special Economic Zone
CAMP - China Accelerated Management Program
R&D - Research and Development
IDEN – Integrated Digital Enhanced Network
SARS – Severe Acute Respiratory Syndrome
MNC – Multi National Companies
ITO - International Trade Organization
BPO – Business Process Outsourcing
BRIC – Brazil, Russia, India, China
GDP – Gross Domestic Product
USD – United States Dollar
SMIC – Semiconductor Manufacturing Internal Corp
Introduction
In 1987 Motorola established a delegate office in Beijing. It was dealing with exportation of telecommunications gear and semiconductor to China. Due to the increase of competitions from other companies, Motorola decided to move some of its industrialized activities to China. In 1992, Motorola China
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