Preview

Motrada Ltd - Executive Summary

Good Essays
Open Document
Open Document
2126 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Motrada Ltd - Executive Summary
Global Entrepreneurs

Written Report (Case Study)

Motrada LTD.

Julien Grenier, Gabriel Grenier and Samuel Daoust

Northwood University

September 26st, 2011

Motrada Handels GmbH
Lagergasse 1
1030 Wien
Österreich
Telephone: +43 7 200 10313-00
Fax: +43 7 200 10 313-99
E-mail: info-at-motrada.com

Guillaume Hébrard: Founder and CEO

Motrada Handels GmbH is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application. This application, allow us to sale used product easily. We are able to generate platforms that fit the customer needs. At the moment, Motrada is focusing on platforms for the used car market in Europe. The purpose of the business plan is to strategically managing an organization. This plan describes all the external and internal elements in going global. This is a confidential business plan, which cannot be reproduced without permission.

September 26, 2011
George Stamas
2600 N Military Trail
West Palm Beach
Florida 33409

Dear Mr.Stamas,

my name is Guillaume Hébrard and I am seeking for new investors in my company Motrada Handels GmbH. It is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application. This application, allow us to sale used product easily. We are able to generate platforms that fit the customer needs. At the moment, Motrada is focusing on platforms for the used car market in Europe. But in the future, we will expand the company in other products and to global markets. Most of my professional career was in the car sales industry, so I got a lot of knowledge in it. I was working for Citroen and I have been promoted to sales director of a subsidiary in Vienna and while working at this position, I became aware of the problems and inefficiencies within the used car business. This is why I launched Motrada, there is a huge market in the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Newco’s management team has diverse experiences, with extensive experience in fields such as venture capital, information technology, investment banking, database development, design, and Internet applications. The management team also has strong ties to the financial industry. The connections and experiences of Newco’s management team will help to market their product to the financial corporations. One of the main client targets of the product is investment banks and financial corporations; therefore the management team’s experience in the investment banking field can help market and guide the product for successful entry into that market. Among the outside directors is a PhD holder of economics, as well as, a former lawyer from the university of Chicago that has investment banking experience as well. Both of these outside directors will be able to provide a unique perspective to the management team. On the downside, neither the president nor the founders are technically experienced in the IT field, rather most of their experience is within the financial industry, which would be a weakness to the management team considering that their product is highly technical.…

    • 489 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    2. What types of investors are most likely to be interested in the company? How could you target those investors?…

    • 186 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    Holden Commodore Marketing

    • 3454 Words
    • 14 Pages

    The company which I have chosen is Holden and the product is Commodore. Holden is the Local Company of Australia. This company had successfully completed its 60 years last year in 2008. And at this occasion company had launched the limited edition of Holden Commodore SS V-Series 60th anniversary. The marketing planning is done on the basis of the information provided by the company on the websites, news articles, broachers and journals. This marketing plan covers all the information like mission statement of the company, the situation analysis of the company and the product. The analysis is done both with the internal and the external environment taking into consideration the market, and various environments like the competitive, economic, socio-cultural, political, technological and demographic. Later in this marketing plan SWOT analysis of the company is done and the critical issues have been discussed. A study of marketing objectives and marketing strategies such as target markets, product strategy, pricing strategy, promotion strategy and distribution strategy of the company and the product is also done in the plan. And at last recommendations for any change in the company strategy and plan is given along with the implementation plan. The company has been the Australia’s top car selling company and Commodore has been the top selling car in Australia from 1996. As the company is the local company of Australia it has a good dominance over the market in the country and people also rely on the company very much. Holden basically comes under General Motors, and which ever car is exported outside Australia by this company is tagged under the brand name of Chevrolet and other brands of General Motors. Now the company is deciding to enter the international market with its own brand name and also many researches are going on within the company to make hybrid cars for the future.…

    • 3454 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Ulta Beauty

    • 2513 Words
    • 11 Pages

    The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.…

    • 2513 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit.…

    • 927 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.…

    • 1108 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Plan Template

    • 269 Words
    • 2 Pages

    Marketing Plan By Charlene McCormack I. Executive Summary 3 II. Introduction 3 III. Situational Analysis 3 A. The Situational Environments 3 1.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    ~One short-term goal that I have is to draw up a business plan for selling my art. One of the first things I need to do to achieve this goal is to find an investor.…

    • 888 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Through extensive research Kudlers marketing team has compiled a strategic marketing and communications plan to aid in a successful product launch for both domestic and international markets. This paper will elaborate on the opportunities for this product, which are most often upon various segments of the target market. Additionally, in this paper the subject to identify is the product description, positions, target audience, SWOT analysis, market potential, growth, strategies and, objectives. This paper will also cover the…

    • 1091 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Over the past several decades, Volkswagen of America (VWoA) has struggled with finding and maintaining a steady growth rate. Instead, over the past 40 years the company has had large peaks and valleys in the number of vehicles sold.[1] One plan to smooth out the growth curve was to position the company into two main categories, classic and sport. This positioning led the company to plan for future growth throughout the brands, as well as define five clear goals for the company to manage its growth.[2] These five goals highlighted several areas of opportunity for the IT department in the company as well as within VWoA.…

    • 1673 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    A careful analysis of all the skills within the team concluded that all are well suited to start a consulting company that specializes in providing technical solutions in the area of sales and marketing for growing companies. Our company, Daedalus Consulting, offers cutting edge technical solutions to all companies that are interested in increasing efficiency in sales and marketing. In edition, Daedalus Consulting will provide management with real time updates on all sales information and promotional information. Always stay on top of the newest developments in today’s technology can be very hard; yet, this is where Daedalus Consulting will help and bring the newest solutions to the customer.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers is difficult for organization to search an e-marketplace for suitable suppliers and then enter into negotiations outside the e-marketplace. This happen for organizations needing to purchase millions of dollar in inventory, parts, or raw materials, and it occurs for organizations wanting to establish a long-term relationship with just one supplier. Relationships among businesses in B2B are very important. These relationships, characterized by trust and continuity, extend to the IT realm. In the B2B business model, you must provide a level of integration of your IT systems with those of your business partners. The advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace because they spend the money with suppliers, so that its can open and run their own B2B e-marketplace. Volkswagen handles 90% of Volkswagen global purchases. Almost all request for quotes, contract negotiations, catalogue updating and buying, purchase-order management, vehicle program managements, and payment are handled electronically and online through VWgroupsupply.com. Volkswagen Ag offers eight brands of automobiles Volkswagen (passenger), Volkswagen Commercials Vehicles, Audi, Bentley, Bugatti, Lamborghini, Seat, and Skoda. Volkswagen spent almost 60billion euro, or approximately $77billion, on components, automotive parts, and MRO materials for its manufacturing operations.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Bmw vs Mercedes

    • 2092 Words
    • 9 Pages

    The marketing mix elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. This report will compare the marketing strategies used by Mercedes Benz and BMW both of which are German car manufacturers. Mercedes-Benz will discontinue the CLK model after 2010 and replace it with a coupe and convertible based on the new E-class. In comparison BMW has been extending its product portfolio by including smaller and less profitable cars. During 2008 Mercedes-Benz USA appointed 27 dealers to open special AMG performance centers. BMW created an import/export operation which is the only U.S. manufacturing plant, it is located in Spartanburg South Carolina. For promotion during 2008 Mercedes Benz announced a 100 million dollar TV advertising campaign to promote its C-class and M-class premium SUV. BMW planned to do the exact opposite in the US, BMW announced they will heavily focus on the Internet, interactive marketing and print. Mercedes Benz has aggressively priced its new GLK class which is a premium medium SUV, with an entry price under $35,000. In contrast BMW is pricing its new diesels for profit, not volume, in the United States. BMW instead is shooting for higher profits, pricing its diesel vehicles above those of its major rivals.…

    • 2092 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Business Level Strategy BMW BMW’S Primary Business Lines (http://www.marketlineinfo.com/library/iProduct_toc.aspx?R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006), financial services (20.2%), motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services. BMW, through the Softlab Group, offers information technology services such as customer relationship management and supply chain management. The company markets its vehicles through company-owned showrooms, independent dealers, subsidiaries and importers. It manufactures its products at 23 production and assembly plants in 13 countries on four continents and sells it in more than 140 countries worldwide. BMW operates through three business divisions: automobiles, motorcycles and financial services. Automobiles The automobiles division develops, manufactures, assembles and sells passenger cars and off-road vehicles under the brands BMW, MINI and Rolls-Royce. It also sells automotive spare parts and accessories. In Germany BMW and MINI brand products are sold through company owned outlets and independent dealers. The company sells passenger cars outside Germany through subsidiaries and independent importers. In FY2007, the company sold 1,500,678 BMW, MINI and Rolls-Royce brand cars, an increase of 9.2% compared to 2006. Motorcycles The motorcycles division develops, manufactures, assembles and sells BMW brand motorcycles as well as spare parts and accessories. This division also offers motorcycle equipment such as luggage systems, heated grips, windscreens, chrome valve covers, satellite supported navigation systems, special seats and onboard computers. In addition, the company's motorcycle division also sells helmets, motorcycle suits, boots and gloves.…

    • 793 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Stonehouse, G. et al (2004). Global and Transnational Business: Strategy and Management. 2nd ed. England: Wiley.…

    • 1970 Words
    • 8 Pages
    Best Essays