Written Report (Case Study)
Motrada LTD.
Julien Grenier, Gabriel Grenier and Samuel Daoust
Northwood University
September 26st, 2011
Motrada Handels GmbH
Lagergasse 1
1030 Wien
Österreich
Telephone: +43 7 200 10313-00
Fax: +43 7 200 10 313-99
E-mail: info-at-motrada.com
Guillaume Hébrard: Founder and CEO
Motrada Handels GmbH is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application. This application, allow us to sale used product easily. We are able to generate platforms that fit the customer needs. At the moment, Motrada is focusing on platforms for the used car market in Europe. The purpose of the business plan is to strategically managing an organization. This plan describes all the external and internal elements in going global. This is a confidential business plan, which cannot be reproduced without permission.
September 26, 2011
George Stamas
2600 N Military Trail
West Palm Beach
Florida 33409
Dear Mr.Stamas,
my name is Guillaume Hébrard and I am seeking for new investors in my company Motrada Handels GmbH. It is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application. This application, allow us to sale used product easily. We are able to generate platforms that fit the customer needs. At the moment, Motrada is focusing on platforms for the used car market in Europe. But in the future, we will expand the company in other products and to global markets. Most of my professional career was in the car sales industry, so I got a lot of knowledge in it. I was working for Citroen and I have been promoted to sales director of a subsidiary in Vienna and while working at this position, I became aware of the problems and inefficiencies within the used car business. This is why I launched Motrada, there is a huge market in the