Mountain Equipment Co-Op
The following report documents 5 different areas of focus pertaining to the following company “Mountain Equipment Co-op”, Please enjoy...
Marketing Management Orientation:
The Societal Marketing concept is the orientation best exemplified by Mountain Equipment Co-Op (MEC). This is evident in the following ways: The company’s mission statement clearly outlines that passion is what drives their company, even over profit. The passion to continue to look for ways to protect our wild spaces and reduce the ecological footprint of their business. MEC separates itself from other outdoor retailers through its eco-friendly product line and superior focus on corporate social responsibility. They urge society to count on them to act with integrity and due diligence. Although MEC’s goal is to make quality products for the outdoors, they will only do so by respecting the people who do the manufacturing of these products/items. They do this by ensuring there are safer working conditions, legal working hours, and reasonable pay for work done. Secondly, the way in which Mountain Equipment Co-op operates its business and shows dedication not only to providing costumers with their needs but also focusing on a long standing environmental and economic sustainability. MEC is noted for their ethical sourcing, labouring commitments and co-operative structure. The co-op, designs and produces the majority of it’s gear while also carrying products by many other well-known companies. MEC strives for social and environmental leadership, In 2008 an impressive 92% of the annual waste generated by MEC was either: recycled, composted or donated. That certainly goes a long way in strengthening societies long-term interests. Lastly, while Mountain Equipment Co-op bills itself as Canada’s largest supplier of outdoor equipment, its long-term challenge is to remain relevant to a quickly changing demographic that prefers urban outdoor experiences. In light of this, MEC has expanded its assortment to
Marketing Management Orientation:
The Societal Marketing concept is the orientation best exemplified by Mountain Equipment Co-Op (MEC). This is evident in the following ways: The company’s mission statement clearly outlines that passion is what drives their company, even over profit. The passion to continue to look for ways to protect our wild spaces and reduce the ecological footprint of their business. MEC separates itself from other outdoor retailers through its eco-friendly product line and superior focus on corporate social responsibility. They urge society to count on them to act with integrity and due diligence. Although MEC’s goal is to make quality products for the outdoors, they will only do so by respecting the people who do the manufacturing of these products/items. They do this by ensuring there are safer working conditions, legal working hours, and reasonable pay for work done. Secondly, the way in which Mountain Equipment Co-op operates its business and shows dedication not only to providing costumers with their needs but also focusing on a long standing environmental and economic sustainability. MEC is noted for their ethical sourcing, labouring commitments and co-operative structure. The co-op, designs and produces the majority of it’s gear while also carrying products by many other well-known companies. MEC strives for social and environmental leadership, In 2008 an impressive 92% of the annual waste generated by MEC was either: recycled, composted or donated. That certainly goes a long way in strengthening societies long-term interests. Lastly, while Mountain Equipment Co-op bills itself as Canada’s largest supplier of outdoor equipment, its long-term challenge is to remain relevant to a quickly changing demographic that prefers urban outdoor experiences. In light of this, MEC has expanded its assortment to