VICTORIA STRATGY
VICTORIA JUICE COMPANY LIMITED, SALES & MARKETING PLAN & STRATEGY
JULY, 2013
BRIEF DESCRIPTION:
VICTORIA JUICE COMPANY LTD is a well established and registered company in Nairobi Kenya. It was started in the year 2005, then specializing in powder juice and mineral water with its offices and manufacturing plant located in industrial area, and now along Mombasa road near Mlolongo town.
In 2011 the company launched its state of the art premium complete automated line for manufacturing healthy and quality fruit based juice under the brand named TAMU.
The production process is carried out under stringent hygienic conditions in stainless steel equipments with ultra modern European machinery. Raw materials are critically inspected and analyzed during receipt. The company has also invested heavily in competent personnel in all departments including engineering, production, quality control, sales and marketing, among others.
TAMU juice are made from natural fruit concentrates sourced from the best orchards in the world, and are produced in different flavors to satisfy all age groups, from sweet mango to nutritious multivitamin and different fruit cocktails to suit all occasions.
Victoria juice is compliant with the Kenyan standards and is registered with FDA (Food & Drugs Administration of USA), and currently working towards acquiring ISO certificate in food safety and HACCP {FSSC 2200 & PAS290}.
Our products are distributed to all parts of Kenya, and we are exporting to all Eastern African Countries, soon the rest of Africa.
We are therefore committed to meeting and surpassing customer’s expeditions by consistently delivering products of the highest quality standards in suitable and sustainable environmental condition.
Tamu® fruit Juice are found in 12 distinctive flavors:
1. Mango
2. Mango Punch
3. Guava
4. Orange
5. Orange and Carrot
6. Multi vitamin
7. Apple
8. Fruit Cocktail
9. Mixed Fruit
10. Banana
11. Peach &
JULY, 2013
BRIEF DESCRIPTION:
VICTORIA JUICE COMPANY LTD is a well established and registered company in Nairobi Kenya. It was started in the year 2005, then specializing in powder juice and mineral water with its offices and manufacturing plant located in industrial area, and now along Mombasa road near Mlolongo town.
In 2011 the company launched its state of the art premium complete automated line for manufacturing healthy and quality fruit based juice under the brand named TAMU.
The production process is carried out under stringent hygienic conditions in stainless steel equipments with ultra modern European machinery. Raw materials are critically inspected and analyzed during receipt. The company has also invested heavily in competent personnel in all departments including engineering, production, quality control, sales and marketing, among others.
TAMU juice are made from natural fruit concentrates sourced from the best orchards in the world, and are produced in different flavors to satisfy all age groups, from sweet mango to nutritious multivitamin and different fruit cocktails to suit all occasions.
Victoria juice is compliant with the Kenyan standards and is registered with FDA (Food & Drugs Administration of USA), and currently working towards acquiring ISO certificate in food safety and HACCP {FSSC 2200 & PAS290}.
Our products are distributed to all parts of Kenya, and we are exporting to all Eastern African Countries, soon the rest of Africa.
We are therefore committed to meeting and surpassing customer’s expeditions by consistently delivering products of the highest quality standards in suitable and sustainable environmental condition.
Tamu® fruit Juice are found in 12 distinctive flavors:
1. Mango
2. Mango Punch
3. Guava
4. Orange
5. Orange and Carrot
6. Multi vitamin
7. Apple
8. Fruit Cocktail
9. Mixed Fruit
10. Banana
11. Peach &