Mr Price Company: Case Study Of Mr Price Group

Table of Contents

Table of Contents _____________________________________________ Page 1
Question 1 (Organogram) ______________________________________ Page 2
Question 2 (Case Study of Mr Price Group) ________________________ Page 3

Question 2
2.1
5 External Stakeholders and the corresponding medium that may be used when communicating with these publics

External Stakeholders Medium
Consumers While they are in the store
Suppliers Telephone & Email
Community Advertisement
Society Social Media e.g. Facebook;
;Blogs; Websites
Partners Email, presentations and meetings

2.2
2.2.1) Corporate Identity can be defined as specific traits from a corporation that make them unique from other businesses. It is made up of the
2.2.3) The corporate identity for Sheet Street as an organisation is about providing consumers with affordable products for their homes, having an exciting slogan which is “A change is as good as a holiday”, the individuality that Sheet Street has compared to other home stores apart from Mr Price Home, by having trendy products that attract a wide target market and the affordable prices are what brings many consumers to their store. (Sheet Street Here Comes Summer Advertisement, 2015)
2.3
2.3.1) The role of the corporate communication practitioner within the Mr Price Group consists of functions that the practitioner is responsible for. He/she will be involved in the projects that Mr Price Group are working on, making sure that all is running smoothly. The practitioner is responsible for what the media is to know about Mr Price Group and what information is wanted to be sent out about the company. There is sometimes a stop in the flow of communication and it is the corporate communication practitioner’s job to make sure that this doesn’t happen within the Mr Price
Things such as the health and safety act changing. Clicks communicates with the external publics such as consumers by means of advertisements and videos on Social Media Networks e.g. Facebook Pages
Publications Clicks can communicate through promotion magazines that are available on their website and at their stores.
Direct Mail Direct mail consists of emails, letters, text messages, online display adverts etc. and these are normally very cost effective. Clicks can use these methods to promote products, new sales such as new make-up sales or products on the shelf.
Exhibits Clicks can use in-store exhibit layouts for the sales and marketing department to see what products are selling and are in demand and which products should be taken off the shelves as sales are decreasing. Consumers use in-store exhibit layouts to find specific products that they are searching for or are browsing at. The layout helps communicate with the consumers as it shows them what is available.
Seminar Seminars are held internally for communication within Clicks for many occasions such as to gain employee feedback, provide employee training and to host motivational talks. (Perry,