Furthermore we must also determine what our competitive priorities are. Competitive priorities are critical dimensions that any business supply chain must satisfy for its customers (Ward, 1998). Some of these competitive priorities are:
1- Cost importance- Corporations and manufacturers are concerned with how much certain processes will cost because this can make or break the differentiator factor with the competition. Manufacturing cost-related categories include (direct) production costs, productivity, capacity utilization, and inventory reduction (Ward, 1998).
2- Quality importance. Engineering, marketing, and manufacturing functions have often been portrayed as possessing different definitions of quality (Ward, 1998). These include performance, features, reliability, conformance, durability, and perceived quality.
3- Delivery time importance. On-time delivery is the ability to deliver according to a promised schedule. In the online grocery business this factor is key for superior competitiveness. The business unit may not have the least costly nor the highest quality product, but is able to compete on the basis of reliably delivering products when promised (Ward, 1998).
In designing a grocery delivery business via internet, the manager of the company should focus on developing an effective operational strategy for closing the gap between competitive priority and capabilities (Collier & Evans, 2009). In addition,