Mrs Fields' Cookies
Case-Study 1 : Analysis and Report
Mrs. Fields’ Cookies
By,
Group 7 (Section B)
Richa Sethi (11DCP091)
Rishabh Chaudhary (11DCP092)
Sandeep Satishchandra (11DCP094)
Sashi Kanth (11DCP095)
Sourabh Gehlot (11DCP096)
Shalini Mukerji (11DCP097)
Sudhanshu Sharma (11DCP098)
Contents
General Overview................................................................3
Practical Implementation of the Information System in Mrs. Fields Cookies............................................................................3
Potential for supporting Enterprise Growth...................6
Implementation Issues regarding Parts of the Information Systems.........................................................................8
Information Systems and Procedure..........................................10
Information Systems and Devices.................................12
Information Systems and Software...............................13
Information System and Database.................................13
Debbi’s Dilemma....................................................................14
General Overview:
A detailed analysis of the case-study presented by the Harvard Business School, has been done. All the issues that faced the Fields initially as they were just about to start out and all the issues they currently face have been well documented in the case-study.
Mrs. Fields Cookies was founded in 1977 as a single cookie store and grew to 600 stores within a decade. The company appealed to customers through warm cookies, friendly service, and reasonable prices. Debbi Fields had created the business. Randy Fields devised a corporate structure fit to be wed to an information system.
At Mrs. Fields Cookies Information System pioneered by the vision of the MIS director Paul Quinn enabled Mrs. Fields Cookies to have “Networked Organization Structure”. The organization structure was designed to be flat but at the same time there was a hierarchy (reporting
Mrs. Fields’ Cookies
By,
Group 7 (Section B)
Richa Sethi (11DCP091)
Rishabh Chaudhary (11DCP092)
Sandeep Satishchandra (11DCP094)
Sashi Kanth (11DCP095)
Sourabh Gehlot (11DCP096)
Shalini Mukerji (11DCP097)
Sudhanshu Sharma (11DCP098)
Contents
General Overview................................................................3
Practical Implementation of the Information System in Mrs. Fields Cookies............................................................................3
Potential for supporting Enterprise Growth...................6
Implementation Issues regarding Parts of the Information Systems.........................................................................8
Information Systems and Procedure..........................................10
Information Systems and Devices.................................12
Information Systems and Software...............................13
Information System and Database.................................13
Debbi’s Dilemma....................................................................14
General Overview:
A detailed analysis of the case-study presented by the Harvard Business School, has been done. All the issues that faced the Fields initially as they were just about to start out and all the issues they currently face have been well documented in the case-study.
Mrs. Fields Cookies was founded in 1977 as a single cookie store and grew to 600 stores within a decade. The company appealed to customers through warm cookies, friendly service, and reasonable prices. Debbi Fields had created the business. Randy Fields devised a corporate structure fit to be wed to an information system.
At Mrs. Fields Cookies Information System pioneered by the vision of the MIS director Paul Quinn enabled Mrs. Fields Cookies to have “Networked Organization Structure”. The organization structure was designed to be flat but at the same time there was a hierarchy (reporting