Multi Cultural Identity
ABSTRACT
The role of this work is to show how the power relations brought by the globalization, influence the (re) construction of a cultural identity emphasized by the homogenization of the nations. It will be used some contemporary authors that deal with the cultural aspects that are shared in order to be placed inside of a homogeneous and idealized culture. The focus, supported also by the cultural studies, is the accurate scenario of the countries’ cultural elements that were developed through the history and changed into sings of the globalized world.
KEY WORDS: globalization, construction, culture, identity, homogenization.
The globalization brought changes in the cultural relations that exist among countries. Thus, these relations have been denominating through the cultural power that also exist in this kind of “discourse”. Nowadays what specifies what a country is, it’s how it deals with the so called superiority of the first world countries, those that control and keep their “partners” underneath the cultural power games like they were puppets of the post colonial system. That’s what we’re all living, a new type of cultural colonialism, played by multifaceted cultural identities that relation themselves with their new metropolis. It has been already mentioned that we’re dealing with a certain kind of “discourse”, and how it works is the focus of our attention. The Cultural Studies are used as the background of how a critical (theory) point of view of the contemporary world “works” in the changes brought by the globalization. For the sake of the modernity and progress, the top layer of the society dictates the rules of how belonging and being part of this group: you partially lose and change what you are, and become what they want you to be.
According to Stuart Hall
“There are at least two different ways of thinking about 'cultural identity '. The first position defines 'cultural identity ' in terms of one, shared culture, a sort of collective
The role of this work is to show how the power relations brought by the globalization, influence the (re) construction of a cultural identity emphasized by the homogenization of the nations. It will be used some contemporary authors that deal with the cultural aspects that are shared in order to be placed inside of a homogeneous and idealized culture. The focus, supported also by the cultural studies, is the accurate scenario of the countries’ cultural elements that were developed through the history and changed into sings of the globalized world.
KEY WORDS: globalization, construction, culture, identity, homogenization.
The globalization brought changes in the cultural relations that exist among countries. Thus, these relations have been denominating through the cultural power that also exist in this kind of “discourse”. Nowadays what specifies what a country is, it’s how it deals with the so called superiority of the first world countries, those that control and keep their “partners” underneath the cultural power games like they were puppets of the post colonial system. That’s what we’re all living, a new type of cultural colonialism, played by multifaceted cultural identities that relation themselves with their new metropolis. It has been already mentioned that we’re dealing with a certain kind of “discourse”, and how it works is the focus of our attention. The Cultural Studies are used as the background of how a critical (theory) point of view of the contemporary world “works” in the changes brought by the globalization. For the sake of the modernity and progress, the top layer of the society dictates the rules of how belonging and being part of this group: you partially lose and change what you are, and become what they want you to be.
According to Stuart Hall
“There are at least two different ways of thinking about 'cultural identity '. The first position defines 'cultural identity ' in terms of one, shared culture, a sort of collective
References: HALL, Stuart. The question of cultural identity. In: Hall, S., Held, D. 1992. HALL, Stuart. Cultural Identity and Diaspora: Identity: Community, Culture, Difference. Ed. Jonathan Rutherford. 1993. GIUCCI, Guillermo. Uma carta: Nação Império. In: ROCHA, João Cezar Castro (Org.). Nenhum Brasil existe. Rio de Janeiro: Topbooks, 2003. PEREIRA, Fernanda Alencar. O mundo desaba, uma leitura de Things Fall Apart de Chinua Achebe. USP, 2008. TOMLINSON, John. Globalization and Cultural Identity. Available in: . Accessed in: novem 27, 2010.