Museum Marketing Mix
UNIT 5: MARKETING TRAVEL AND TOURISM PRODUCTS AND SERVICES
I – Introduction
I have been offered a short period placement in the National Maritime Museum. As part of my team projects in the Marketing Department, I have to produce a brief report to describe the marketing mix of the organisation in order to examine different aspects of marketing.
The National Maritime Museum located in the heart of Greenwich where is home to historically buildings and most important national collections. It is the museum itself and also is a visitor attraction, which is funded by the Government to maintain its World Heritage Site.
Each year the museum attracts many visitors from all over the world to come and see a wide range of displays and to have the understanding of the seas, oceans, time and space, planets and the universe and know the importance and their relationship with people.
As a tourist attraction, the museum has to produce a marketing plan to meet the needs of the market and the visitors. Marketing mix is an essential part affect customer’s motivation for all organisations in terms of products, price, place and promotion.
II – Marketing Mix
2. Products
Visitors, of course, come to museum to see the arts, galleries, collections, displays and models. In the National Maritime Museum visitors can explore the astronomy and time by seeing how stars and planets are born, the Solar systems, Harrison timekeeper at the galleries. There are over two million collections relating to seafaring, astronomy, time measurement and navigation with over 9000 objects and 12,000 images in the museum.
The other reason for visitors to come to the museum is that Greenwich is also a tourist destination itself, well known as a World Heritage Site. Specifically, the museum is made up of three significant sites, which are: the Royal Observatory, famous as the Greenwich Mean Time (GMT) and the Prime Meridian Line (Longitude 0 degree, the Queen’s House –
I – Introduction
I have been offered a short period placement in the National Maritime Museum. As part of my team projects in the Marketing Department, I have to produce a brief report to describe the marketing mix of the organisation in order to examine different aspects of marketing.
The National Maritime Museum located in the heart of Greenwich where is home to historically buildings and most important national collections. It is the museum itself and also is a visitor attraction, which is funded by the Government to maintain its World Heritage Site.
Each year the museum attracts many visitors from all over the world to come and see a wide range of displays and to have the understanding of the seas, oceans, time and space, planets and the universe and know the importance and their relationship with people.
As a tourist attraction, the museum has to produce a marketing plan to meet the needs of the market and the visitors. Marketing mix is an essential part affect customer’s motivation for all organisations in terms of products, price, place and promotion.
II – Marketing Mix
2. Products
Visitors, of course, come to museum to see the arts, galleries, collections, displays and models. In the National Maritime Museum visitors can explore the astronomy and time by seeing how stars and planets are born, the Solar systems, Harrison timekeeper at the galleries. There are over two million collections relating to seafaring, astronomy, time measurement and navigation with over 9000 objects and 12,000 images in the museum.
The other reason for visitors to come to the museum is that Greenwich is also a tourist destination itself, well known as a World Heritage Site. Specifically, the museum is made up of three significant sites, which are: the Royal Observatory, famous as the Greenwich Mean Time (GMT) and the Prime Meridian Line (Longitude 0 degree, the Queen’s House –