celebrity woman with fitness clothes and running shoes on. The celebrity in this Nike
advertisement is reality television star Kim Kardashian who is making a statement about
how proud she is about her rear end and that she doesn’t need to be super skinny when
compared to other models. The background in this advertisement is an all white canvas
with Kim standing up with her hip and butt sticking out in one direction wearing her
booty shorts so that it can be seen in plain sight. Her hands are wrapped with white tape
as a boxer would do before putting on gloves. Kim also seems to however look down
away from the camera shot.
The rest of Kim Kardashian’s quote is stated in the article as follows, “And round
like the letter C and ten thousand lunges has made it rounder but not smaller and that’s
just fine. It’s a space heater for my side of the bed, it’s my ambassador to those who walk
behind me, it’s a border collie that herds skinny women away from the best deals at
clothing sales. My butt is big and that’s just fine and those who might scorn it are invited
to kiss it. Just do it”. This advertisement may also suggest female empowerment since it
is from NikeWomen.com
The message that this advertisement is trying to convey is a stand up to the world
for women with plus sized butts. Kim Kardashian happens to be the poster child for this
large area of her body that she is either loved or under constant scrutiny for. Her
popularity with the media and public as a celebrity has made her an outstanding candidate
to get attention any where in the world with her assets. Pun intended. The main focus of
this advertisement is surprisingly not the Nike shoes that Kim is wearing for customers to
buy but her determination to get her point across which in turn can be indirect advertising
for a