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My Grahak

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My Grahak
Organization: MyGrahak Shopping Online Ltd. Social Media used:

Purpose: Brand Building and Brand Awareness

Communication Strategy
Build Brand Awareness
Educate consumers to upgrade to Online shops Then redirect online shoppers to MyGrahak And make them Brand Advocates.

Physical Store
Category Awareness

Online Store

MyGrahak

Brand Awareness

Facebook

MyGrahak Facebook Landing Page

MyGrahak Facebook Home Page

MyGrahak Facebook True Fan Contest

MyGrahak Facebook Best Holiday Moment Contest

MyGrahak Facebook Guess the Name of Baby B Contest

About the Platform: Facebook
It is really

Big

800+million users Avg. FB user spend >11hours per month Average user is connected to 80 community pages, groups and events

FB is overtaking Google and Yahoo in total time spent online

Harsh Facts
People are on facebook for themselves and not to promote your brand

Brand

96% of Fans never return to your Page

Challenges
Fickle Fans Low Engagement Limited Measurement No Reputation

• Fans growth slow
•High attrition rate

• Fleeting conversations

•No performance metrics

•No influencer identification
•No user differentiation

How MyGrahak is meeting Challenges?

Quick Response

Eager to Delight
Deep Engagement

Deep Engagement
Using apps to generate compelling content.

Created a content Calendar
• Content remains fresh • Covers Following interests in a week
Funny Videos/Images

Office Jokes Contests

Shopping Tips
Delhi Events Information

Blog Articles Offers

Recipes
Products and Service Promotion

Quiz

Sharad Pawar Slap case

Fresh & Timely Engaging Content Informative
Interesting Poll
Kite Festival in Delhi

Relevant

About Google offering free website

Deep Engagement…
Posting content under 80:20 rule

Informative Educational
Entertainment
Brand Centric
80% 20%

Deep Engagement…
Users
MyGrahak Two way dialogue

Customized landing page
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