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Myths Surrounding Innovation

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Myths Surrounding Innovation
“There are myths surrounding creativity. The intangible nature of creativity does not lend itself to easy definition”.

Introduction

The intangible nature of creativity does not have a specific definition for it. However, creativity can refer to many things that differ and which also over laps many other elements. (jjenna: 2003). “creativity is defined as the tendency to generate or recognize idea, alternatives, or possibilities that may be used to solving problems, communicating with other, and entertaining ourselves and others”(Robert E. Franken: 2002). It also depends on the nature of the person what are his/her characteristics, thinking power and the artistic ability. It is said that managers equate innovation with creativity, but creativity comes with innovation; creativity is just an idea and innovation is carrying out the idea and turning it into a business and providing it to the market (Vijay govindarajan: 2010). There is not a one specific definition for innovation. “Technically innovation is defined merely as introducing something new” (Jeff Dance: 2008), it does not concern how well or admirable the innovation is as long it is better than what it was. It is most likely that innovation is a narrower concept than creativity. I believe if there is no creativity then there is no innovation. It is the human nature than make them feel they are not creative enough that is why there are different myths and mis-understanding and have failed to provide one convincing definition. It is proven that creative people are complex as it also states creativity is complex; people who are complex have the habit of showing thoughts and actions that others set apart (Scoot Barry Kauffman: 2011).
The seven myths discussed in this essay are: the smarter you, the more creative you are, if u don’t express creativity ate a certain age it’s too late, alcohol and drugs will make you more creative, time pressure fuels creativity, money is a creativity motivator, creativity



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