NALP Study Guide Keys to Success in Leasing 1 
Keys to Success in Leasing
Why are Leasing Professionals so important to their apartment communities?
Increase revenue by leasing and renewing apartments to qualified applicants and residents
Enhance the value of the community by marketing and selling the apartments at the most achievable rent rates to qualified prospective residents
Adhere to the industry’s regulations and therefore minimize liability for the owner and/or management firm
In what specific ways can a Leasing Professional impact the apartment community or building?
Show and lease apartments
Deal with and serve residents
Market to prospective residents
Accurate pulse on their market, their own community’s impact on the market, and their own community’s impact on the industry
What are some factors that make the Leasing Professional Position attractive?
Constantly changing job
More sophisticated as a business
Expanded career paths
Possible long-term career
Fast-paced
Interesting
What roles (like a counselor or chauffeur) does a typical Leasing Professional perform?
Social director
Mathematician
Computer expert
List the 9 skills that can ensure success as a Leasing Professional (and an industry professional) below. As you study, review all facets of each of these skills. Consider what successful execution of each skill “looks like” in practice.
People Skills
Technical Skills
Administrative Skills
Communication
Business Analysis
Project Management
Teamwork
Continuous Improvement
Writing & Documentation
Coaching
Technology Savvy
Participant Management
Review the qualities of a successful Leasing Professional.
1. Positive Self-Image
2. Appropriate Work Habits
3. Self-discipline
4. Proper Judgment
5. Independence
6. Ethical Work Behavior
7. Self-awareness
8. Strong Communication Skills
9. High Energy Level
Define “goal”: The end to which a person aims to reach or accomplish
Property Goals:
Reduce move-outs
Improve maintenance productivity
Maximize market rents
Increase collections
Why are Leasing Professionals so important to their apartment communities?
Increase revenue by leasing and renewing apartments to qualified applicants and residents
Enhance the value of the community by marketing and selling the apartments at the most achievable rent rates to qualified prospective residents
Adhere to the industry’s regulations and therefore minimize liability for the owner and/or management firm
In what specific ways can a Leasing Professional impact the apartment community or building?
Show and lease apartments
Deal with and serve residents
Market to prospective residents
Accurate pulse on their market, their own community’s impact on the market, and their own community’s impact on the industry
What are some factors that make the Leasing Professional Position attractive?
Constantly changing job
More sophisticated as a business
Expanded career paths
Possible long-term career
Fast-paced
Interesting
What roles (like a counselor or chauffeur) does a typical Leasing Professional perform?
Social director
Mathematician
Computer expert
List the 9 skills that can ensure success as a Leasing Professional (and an industry professional) below. As you study, review all facets of each of these skills. Consider what successful execution of each skill “looks like” in practice.
People Skills
Technical Skills
Administrative Skills
Communication
Business Analysis
Project Management
Teamwork
Continuous Improvement
Writing & Documentation
Coaching
Technology Savvy
Participant Management
Review the qualities of a successful Leasing Professional.
1. Positive Self-Image
2. Appropriate Work Habits
3. Self-discipline
4. Proper Judgment
5. Independence
6. Ethical Work Behavior
7. Self-awareness
8. Strong Communication Skills
9. High Energy Level
Define “goal”: The end to which a person aims to reach or accomplish
Property Goals:
Reduce move-outs
Improve maintenance productivity
Maximize market rents
Increase collections