Narendra modi election campaing analysi
Mission
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Mission of election campaign was 272+ seats in lok sabha elections
Party aimed at garnering support from the low income groups because upper middle class has always remained with the party
Party projected Narendra Modi as the Strong leader which catered to the people’s need of a strong leadership Shri Modi sold the idea of good governance which was accepted by the people
Another Mission was to gain maximum number of seats in the areas with the decent foothold of the party and try to expand into territories like West Bengal, Tamil Nadu, North - East
Major issues of corruption were raised nationwide spreading the awareness about the political status of the country
Innovative marketing communication campaigns like ‘Chai pe Charcha’ were organized all across
India with the objective of connecting with people
Idea of good governance and inclusive growth was backed by Shri Modi’s performance in Gujarat which in turn helped in achieving mass support
Communications and extensive travel by Shri Modi instilled a sense of connection in people and served as a call to action that is voting
Mission was clearly defined as per the place of promotion for example Clean Ganga for Varanasi,
Market
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Frustrated youth of India dissatisfied with policy paralysis in the country
Unemployed qualified workforce not getting jobs due to slow growth
‘Aam Aadmi’ of India belonging to all classes from the most affluent to the most deprived
Voters frustrated due to Rampant Corruption during the UPA regime CWG, 2G, Coal Block scams. Sh.
Modi tried to reignite that faith by promising zero tolerance to corruption, and focus on development
Voters dissatisfied with the UPA government—low GDP growth, High inflation – price rise
Voters looking for a strong Leader which seemed to be satisfied with Narendra Modi
BJP realised power of Brand Modi rather than brand BJP through the consumer surveys and research
Bhartiya Janta Party traditionally is known
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Mission of election campaign was 272+ seats in lok sabha elections
Party aimed at garnering support from the low income groups because upper middle class has always remained with the party
Party projected Narendra Modi as the Strong leader which catered to the people’s need of a strong leadership Shri Modi sold the idea of good governance which was accepted by the people
Another Mission was to gain maximum number of seats in the areas with the decent foothold of the party and try to expand into territories like West Bengal, Tamil Nadu, North - East
Major issues of corruption were raised nationwide spreading the awareness about the political status of the country
Innovative marketing communication campaigns like ‘Chai pe Charcha’ were organized all across
India with the objective of connecting with people
Idea of good governance and inclusive growth was backed by Shri Modi’s performance in Gujarat which in turn helped in achieving mass support
Communications and extensive travel by Shri Modi instilled a sense of connection in people and served as a call to action that is voting
Mission was clearly defined as per the place of promotion for example Clean Ganga for Varanasi,
Market
•
•
•
•
•
•
•
•
•
•
•
•
Frustrated youth of India dissatisfied with policy paralysis in the country
Unemployed qualified workforce not getting jobs due to slow growth
‘Aam Aadmi’ of India belonging to all classes from the most affluent to the most deprived
Voters frustrated due to Rampant Corruption during the UPA regime CWG, 2G, Coal Block scams. Sh.
Modi tried to reignite that faith by promising zero tolerance to corruption, and focus on development
Voters dissatisfied with the UPA government—low GDP growth, High inflation – price rise
Voters looking for a strong Leader which seemed to be satisfied with Narendra Modi
BJP realised power of Brand Modi rather than brand BJP through the consumer surveys and research
Bhartiya Janta Party traditionally is known