Nascar's Sustainability Initiative

Nascar should become more involved in sustainability initiatives, not only would it be better for the economy it would be better for them as they do not want to be known as a company that is not conscious of the environment. They have such a large fan base and some have to be environmental conscious; Nascar can also use this as a way to gain more sponsors and use their co-branding. Going green does not equate to less powerful cars; as stated Nascar moved to fuel injected engines that are still powerful (Ferrell & Hartline, 2014). Nascar can partner or pursue a company that is known for focusing on environment improvements and in return the company would get more exposure and the opportunity to advertise at Nascar racing events (Zhang, Gou,