National jazz hall of fame
1. What is the project Mr. Rutland is trying to manage? Has it stayed the same?
Mr. Rutland’s project is to establish a National Jazz Hall of Fame that will include a museum, archives, and concert center in Charlottesville, VA. The project initially started out as a means to save the Paramount Theatre in Charlottesville, VA, however the NJHF soon became the predominant project. While the overall goal has remained consistent since the inception of the NJHF project, several major changes have occurred in the project’s short life. Soon after the project had begun, Mr. Rutland and the NJHF Board of Directors found the Paramount piece of the project was unattainable. With the establishment of a Jazz Hall of Fame in Harlem came other changes. The pressure of having to compete with the Harlem Jazz Hall of Fame forced Mr. Rutland to focus his efforts on developing a strategic plan. After hiring a consultant to perform in-depth market research and provide recommendations, Mr. Rutland was able to devise a more focused strategy for his project. While he is still managing the project of establishing the National Jazz Hall of Fame, his methods for accomplishing his project have been modified and are now much more focused.
2. Identify the various stakeholders in the project, including the competition.
Stakeholders in this project include the following:
- Mr. Robert Rutland, the founder of the National Jazz Hall of Fame
- The Board of Directors of the National Jazz Hall of Fame
- Founding Sponsors of the National Jazz Hall of Fame
- The Consultant Hired by Mr. Rutland
- The City of Charlottesville, VA
- Virginia Office of Tourism
- Virginia/Charlottesville Tourists
- Western Virginia Visitors Center
- Jazz Hall of Fame in Harlem, including members of its committee
- Other American Hall of Fames
- Other Tourist Attractions in/near Charlottesville, VA
- National Association of Jazz Educators
- The Jazz Community (Jazz Composers,
Mr. Rutland’s project is to establish a National Jazz Hall of Fame that will include a museum, archives, and concert center in Charlottesville, VA. The project initially started out as a means to save the Paramount Theatre in Charlottesville, VA, however the NJHF soon became the predominant project. While the overall goal has remained consistent since the inception of the NJHF project, several major changes have occurred in the project’s short life. Soon after the project had begun, Mr. Rutland and the NJHF Board of Directors found the Paramount piece of the project was unattainable. With the establishment of a Jazz Hall of Fame in Harlem came other changes. The pressure of having to compete with the Harlem Jazz Hall of Fame forced Mr. Rutland to focus his efforts on developing a strategic plan. After hiring a consultant to perform in-depth market research and provide recommendations, Mr. Rutland was able to devise a more focused strategy for his project. While he is still managing the project of establishing the National Jazz Hall of Fame, his methods for accomplishing his project have been modified and are now much more focused.
2. Identify the various stakeholders in the project, including the competition.
Stakeholders in this project include the following:
- Mr. Robert Rutland, the founder of the National Jazz Hall of Fame
- The Board of Directors of the National Jazz Hall of Fame
- Founding Sponsors of the National Jazz Hall of Fame
- The Consultant Hired by Mr. Rutland
- The City of Charlottesville, VA
- Virginia Office of Tourism
- Virginia/Charlottesville Tourists
- Western Virginia Visitors Center
- Jazz Hall of Fame in Harlem, including members of its committee
- Other American Hall of Fames
- Other Tourist Attractions in/near Charlottesville, VA
- National Association of Jazz Educators
- The Jazz Community (Jazz Composers,