Apple Inc. and its wholly-owned subsidiaries design, manufacture, and market mobile communication and media devices, personal computers, and portable digital music players worldwide. It also sells software, services, peripherals, networking solutions, and third-party digital content and applications related to its products. The company offers iPhone, a line of smartphones that comprise a phone, music player, and Internet device; iPad, a line of multi-purpose tablets based on Apples iOS Multi-Touch operating system; Mac, a line of desktop and portable personal computers; and iPod, a line of portable digital music and media players, such as iPod touch, iPod nano, iPod shuffle, and iPod classic. It also provides Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and various accessories, service and support offerings; and manufactures the Apple LED Cinema Display and Thunderbolt Display. In addition, the company sells various other application software comprising Final Cut Pro, Logic Pro X, and its FileMaker Pro database software, as well as a range of Apple-branded and third-party Mac-compatible, and iOS-compatible peripheral products, including printers, storage devices, computer memory, digital video and still cameras, pointing devices, and various other computing products and supplies. Apple Inc. sells digital content and applications through the iTunes StoreNature of the business
You May Also Find These Documents Helpful
-
Apple is classified as a technology industry company that designs and markets the following hardware; Mac personal computers, iPhone smart telephones, iPad personal tablet computers, and iPod personal mini-computing and music playing devices. The company also operates their own music sales store using…
- 1620 Words
- 7 Pages
Powerful Essays -
Gupta, A., & Prinzinger, J. (2013). Apple, Inc.: Where is it going from here?. Journal Of Business Case Studies, 9(3), 215-220.…
- 6793 Words
- 28 Pages
Powerful Essays -
Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)…
- 1779 Words
- 8 Pages
Powerful Essays -
Apple through its innovative hardware, software, peripherals, and services aims to be a continued leader at bringing the best user experience to its customers. With its unique ability of designing and developing its own operating systems, hardware, application software, and services, Apple provides its customers with new products and solutions with ease-of-use, seamless integration, and innovative design. The Company has various products like the iPhone, iPad, Mac, Apple TV, and Operating systems like iOS and Mac OS X. Apple, through its iTunes store, has broadened its platform and delivery of third-party digital content and applications. The Company also supports various software development communities that develop software applications complementing its offerings.…
- 1604 Words
- 7 Pages
Good Essays -
The following report is being composed due to a request being received from the senior manager of Apple. The aim of this specific document is to identify a key management issue within the company of Apple that may affect their future production and success. Once the management issue have been acknowledged the report will go onto state the findings that can be drawn from the analysis. For future success, there will be recommendations presented for Apple so that they can improve on the specific management issue.…
- 1231 Words
- 5 Pages
Best Essays -
Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced technology, ease of use, and premium pricing strategy; the company has always positioned itself as a quality leader. Despite their disadvantage in pricing, Apple has seen consistent success throughout its history, specifically since the release of its new mobile devices, as is evidenced by the 15-fold increase of its share price since 2003. Since its early years, Apple has had a drive for innovation and excellence, striving to release new hit products every six to twelve months. This strategy has been greatly successful for the company, as their new products are redefining the industry every year. These products can continue to be refined and perfected to appeal exactly to the company’s target market.…
- 738 Words
- 3 Pages
Good Essays -
Apple Inc. (Apple), an extremely successful and profitable American multinational corporation, was founded in the 1970s. As a technology company, it designs, manufactures, and markets personal computers, computer software, mobile phones, digital music players and sells related music software, and sells related product accessories. Furthermore, Apple’s distinguished and well profitable products and services include iPod, iPhone, Mac computers, Apple TV, Xserve, consumer and professional software applications, and iTunes (a platform of digital media application). Moreover, the Company sells its products all over the world through its retail stores, online stores, contractual cell phone carriers, and many value-added resellers. According to the New York Times, as September 25, 2010, Apple had opened a total of 317 retail stores, including 233 stores in the U.S. and 84 stores internationally. In addition, Apple Inc. is rated as the most valuable publicly traded Technology Company in 2011. In this project, I will do the brief discussion of Apple Inc.’s financial performance through its fourth quarter financial report for 2010.…
- 1187 Words
- 5 Pages
Good Essays -
A strategic analysis will examine the opportunities, and threats in the general environment, and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics, such as mobile communication devices, personal computers, video devices and digital music. To maintain their status in a highly competitive industry, Apple must not lose focus on the cornerstones of the company. They must continue building strong relationships, encourage innovation, and support strategic marketing. Brand management is also the key as they manage diverse products that have put them into new and extremely fast paced, ever changing markets.…
- 1880 Words
- 8 Pages
Powerful Essays -
Executive Summary: Apple Computer's implementation strategy in 1992 was to gain market share through the expansion of the Mac business, expand into corporate enterprise computing, and diversify into related technologies that leveraged Apple's strengths in software. According to the Executive Management Team (EMT) of John Sculley, Michael Spindler, and Joe Graziano et. al, gaining market share could be done by lowering prices and costs to attract a larger number of users. By making Apple more "open"-both technically and organizationally - they could satisfy corporate enterprise growth. Furthermore, by moving beyond computers into consumer electronics, the Apple brand could be leveraged for growth. This strategy was to be implemented through the interconnection of existing structures, systems, and people management practices.…
- 1778 Words
- 6 Pages
Good Essays -
Nowadays, Apple develops, sells and supports a series of personal computers, software and hardware, portable media players and smartphones. Among the best known products are the company's line of Mac computers, with the Mac OS X operation system, iPod line of portable media players and the recently iPhone. For the iPod and its program, iTunes, Apple sells audiobooks, movies, games, music, television programs and video clips on its iTunes Store.…
- 1494 Words
- 6 Pages
Powerful Essays -
The success of Apple Inc. has been based on its ability to integrate into its model of business operation a management that is strategic. Through strategic management diligent involvement, Apple Inc. has been able to ensure that it is not maneuvered; a strategy that has enabled the company for the past 3 decades to emerge as successful in the competition. However, believing that Apple Inc. has not gone through some setbacks would be illogical. In fact, this is one of the companies that have their good testimony of how the tread of emerging as successful in an already established market can be challenging. However, Apple Inc. has been able to maintain a steady pace as it makes effort to continue with the market analysis, which has been enhanced through having a strategic plan that has been implemented properly, and through capitalizing on…
- 1005 Words
- 5 Pages
Powerful Essays -
Apple Inc. is the brain child of guru tech Steve Wozniak and Steve jobs. it was started in 1971 and since then, it has grown to be one of the world’s leading supplier of diverse telecommunication products. The company’s success is attributed to its abilities to remain highly competitive through its innovative business strategies (Davila, Epstein and Shelton 231). At Apple Inc., innovation increases customer and stakeholder satisfaction. Leadership in innovation at apple Inc. is responsible for its continued success in the world of telecommunications.…
- 678 Words
- 3 Pages
Good Essays -
Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO, Apple’s mission was to bring an easy-to-use computer to market. However, Apple was not performing as good as Jobs projected, so he resigned in 1985. In the following 12 years, Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley, Apple worked to drive down costs by switching much of its manufacturing to subcontractors. But these efforts were not enough to sustain Apple’s profitability. During the Michael Spindler years, international growth became a key objective for Apple. Yet despite Spindler’s efforts, Apple lost momentum. Soon after Gilbert Amelio replaced Spindler as CEO, he proclaimed that Apple would return to its premium-price differentiation strategy. Despite some austerity moves, Apple lost its competitiveness and could not regain its share in the market. In 1997, Steve Jobs came back again as the CEO of Apple. This time he had a new game plan, and Apple started to focus on the digital lifestyle for consumers. Internally, Jobs worked to streamline operations and to reinvigorate innovation. This proved to be Apple’s most successful business strategy to date because a once ineffective company now has ruled the computer world. In order to understand this situation, Apple 's competitive advantages and industry forces must be analyzed.…
- 1179 Words
- 5 Pages
Powerful Essays -
We are thrilled to be the naming rights sponsor of SurfGroms. VEGEMITE is an integral part of Australia’s culture, identity and personality. Similarly, surfing underpins an important part of the Australian way of life. It forms part of a lifestyle in which millions participate and millions more have a documented interest. VEGEMITE SurfGroms is a wonderful partnership between two iconic Australian brands.…
- 606 Words
- 3 Pages
Satisfactory Essays -
Apple Inc, is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OS X “Leopard”. Apple also operates an online…
- 688 Words
- 3 Pages
Good Essays