nestle
TLGS501 Individual Assignment Nestle
SID 20147271
Name Wu Ye
Question 1 Nestlé’s Business Operations
Nestlé, as the most famous food and beverage company, is established in Vevey, Switzerland. With the global development, Nestlé employs over 330,000 employees, creates more than 2000 brands worldwide and operates business in approximately 86 countries. Thus, there are many contracts between Nestlé and manufacturers, some of whom provides exclusive services for the company. Currently, Nestlé starts with the concept that forms a nutrition, health and wellness company and the mission that good food, good life via its brands and acquisitions (Nestlé website, 2014).
The Nestlé brand portfolio refers to a series of food and beverage including milk and dairy products, nutrition with different functions such as infant, healthcare, performance and weight, ice cream, coffee and beverages, chocolate, confectionery, pet care, bottle water, etc. Some of these brands are significantly famous around the whole world such as KitKat, Nescafe, Boost, Thomy, Maggi, Nestle Ice Cream, etc, which become leader positions among the same industry (Nestlé website, 2014). Because of its excellent performance, in the year 2013, sales of Nestlé achieved the amount of 92, 158 million of CHF and trading operating profits obtained 14,047 million of CHF which occupied 15.2% of sales (Nestlé website, 2014).
Nestlé operates as a decentralized group of companies. In other words, Nestlé develops and depends on organizational learning in the group. Headquarters provide leadership, management guidance and advice to branches around different regions and local segments. Thus, the managerial capability of central units reflects the whole competence of marketing and operational business which helps branches to perfect their management as well as improving their business performance (Knolmayer et al., 2009)
SID 20147271
Name Wu Ye
Question 1 Nestlé’s Business Operations
Nestlé, as the most famous food and beverage company, is established in Vevey, Switzerland. With the global development, Nestlé employs over 330,000 employees, creates more than 2000 brands worldwide and operates business in approximately 86 countries. Thus, there are many contracts between Nestlé and manufacturers, some of whom provides exclusive services for the company. Currently, Nestlé starts with the concept that forms a nutrition, health and wellness company and the mission that good food, good life via its brands and acquisitions (Nestlé website, 2014).
The Nestlé brand portfolio refers to a series of food and beverage including milk and dairy products, nutrition with different functions such as infant, healthcare, performance and weight, ice cream, coffee and beverages, chocolate, confectionery, pet care, bottle water, etc. Some of these brands are significantly famous around the whole world such as KitKat, Nescafe, Boost, Thomy, Maggi, Nestle Ice Cream, etc, which become leader positions among the same industry (Nestlé website, 2014). Because of its excellent performance, in the year 2013, sales of Nestlé achieved the amount of 92, 158 million of CHF and trading operating profits obtained 14,047 million of CHF which occupied 15.2% of sales (Nestlé website, 2014).
Nestlé operates as a decentralized group of companies. In other words, Nestlé develops and depends on organizational learning in the group. Headquarters provide leadership, management guidance and advice to branches around different regions and local segments. Thus, the managerial capability of central units reflects the whole competence of marketing and operational business which helps branches to perfect their management as well as improving their business performance (Knolmayer et al., 2009)