Nestle Swot Analysis
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SWOT ANALYSIS OF THE NESTLE COMPANY | Organizational Theory and Behavior Term paper Prof. Asli Goksoy | | Nowadays the company is one of the largest consumer packaged goods company in the world with a huge range of varying products. Nestle has spread its power to different markets such as chocolate, infant foods, water, health care nutrition etc. Today it is on the markets of 86 countries with more than 283,000 employees. | | Irena Zasheva and Nikolay Iliev | 4/23/2011 | |
SWOT Analysis of the Nestle Company
Nestle is a company with headquarters in the Vevey, Switzerland, founded back in 1866 by Henri Nestle. Nowadays the company is one of the largest consumer packaged goods company in the world with a huge range of varying products. Nestle has spread its power to different markets such as chocolate, infant foods, water, health care nutrition etc. Today it is on the markets of 86 countries with more than 283,000 employees. 1. Strengths -The Nestle logo and brand image -the unique set of associations in the minds of customers concerning what a brand stands for and the implied promises that the brand makes is defined as the brand image and logo of a company. As Nestlé’s logo says “good food, good life”, it has proven with its products the superiority to competitors and haslet its products stand behind the brand name. Thus, for Nestle we can say that the company’s corporate identity is totally associated by the very brand and logo of the company, and is a fundamental reason for their success on such a variety of markets. It is contributing for the brand recognition and loyalty building as well as for the creation of long-term customer relations. Therefore, the brand image of Nestle continues to play a crucial role for the corporation’s globalization efforts. It makes it one of the most famous and easily recognizable brands in the world. Nestle often stands
SWOT ANALYSIS OF THE NESTLE COMPANY | Organizational Theory and Behavior Term paper Prof. Asli Goksoy | | Nowadays the company is one of the largest consumer packaged goods company in the world with a huge range of varying products. Nestle has spread its power to different markets such as chocolate, infant foods, water, health care nutrition etc. Today it is on the markets of 86 countries with more than 283,000 employees. | | Irena Zasheva and Nikolay Iliev | 4/23/2011 | |
SWOT Analysis of the Nestle Company
Nestle is a company with headquarters in the Vevey, Switzerland, founded back in 1866 by Henri Nestle. Nowadays the company is one of the largest consumer packaged goods company in the world with a huge range of varying products. Nestle has spread its power to different markets such as chocolate, infant foods, water, health care nutrition etc. Today it is on the markets of 86 countries with more than 283,000 employees. 1. Strengths -The Nestle logo and brand image -the unique set of associations in the minds of customers concerning what a brand stands for and the implied promises that the brand makes is defined as the brand image and logo of a company. As Nestlé’s logo says “good food, good life”, it has proven with its products the superiority to competitors and haslet its products stand behind the brand name. Thus, for Nestle we can say that the company’s corporate identity is totally associated by the very brand and logo of the company, and is a fundamental reason for their success on such a variety of markets. It is contributing for the brand recognition and loyalty building as well as for the creation of long-term customer relations. Therefore, the brand image of Nestle continues to play a crucial role for the corporation’s globalization efforts. It makes it one of the most famous and easily recognizable brands in the world. Nestle often stands
References: http://web.ebscohost.com/bsi/pdf?sid=5d8ad613-96e9-4aa0-b859ae80c548516c%40sessionmgr114&vid=4&hid=107 www.Nestle.com http://en.wikipedia.org/wiki/Nestle http://www.marketingteacher.com/swot/nestle-swot.html