2) The New Beetle target market should be young people (18-34), who are single or married without children, affluent and having different/unique lifestyles. Although the New Beetle attracts the Baby Boomers as it is the heritage of the Type 1 Beetle and they have emotional connection to the car, these types of people do not mostly prefer New Beetle because of their changing preferences to larger cars such as sedans, SUVs and pick-ups. The way of life that they are living right now is not suitable for such a concept car as it was when they were in college and they bought their first car. On the other hand, knowing this strong heritage, young people are much more appropriate segment to the design criteria's (heritage in style and spirit, honest, simple, reliable, original, safe and high performance car) of the New Beetle.
3) According to the data on "http://censtats.census.gov/data/US/01000.pdf", the USA population in 2000 (closest data to the