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New Belgium Brewery Case Study

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New Belgium Brewery Case Study
New Belgium Brewery was built on the passion of cycling through Belgium which is the home to the worlds finest Ales (book). Jeff Lebesch turned his passions into a gift for the world, with the help of his ex-wife, Kim Jordan. They marketed their love for nature and people within product Belgium style ale and made their own niche in the Brewer industry.

Jeff and Kim started from the ground up through word of mouth. This made it a grinding type of marketing process but the customers the gain were loyal. The fat tire Amber Ale became popular within a small town of Colorado and then state wide. The high quality of the beer triggered the interest and the environmental and ethical practices kept the retention. No big beer companies is was known
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