New Business Idea Areira
Chapter 1:
The Problem and Its Background
Introduction
Carinderia is a local eatery selling and serving affordable viands for the masses. It is also known as “turo-turo” wherein customers literally point what they want to eat. Carinderia is most likely derived from the word “cari” or “kari”, a Tamil word for sauce, or a saucy accompaniment for rice. Some theories attribute connection to the large number of breakaway soldiers from the invading British army, mostly East Indian Bengalis or Tamils, ended up settling in Taytay and Cainta, major tourist routes at the time.
Filipinos are known for their love for food. That is why a lot of people nowadays enter the food business. A great spot to establish a carinderia is near a school wherein their potential customers will be students who have a limited budget. And because they only have a limited budget, they would always prefer a place that offers a variety of viands in a cheap price. That is the reason why carinderias are a big hit especially if they are near the said establishment.
They must not only offer good products at a reasonable price, but they should also give good service for them to gain loyal customers. This is one kind of business that would not require a big start-up capital, and if managed correctly, this can become something big.
Background of the Study
Statement of the Problem
This research proposal will give information about the factors affecting the demand of students, especially from Technological Institute of the Philippines, for the Carinderia industry. Upon our analysis with regard to this, we formulated important questions that will help us solve the problem such as:
1. How much is the budget of an average student for food, particularly for lunch or heavy meals? 2. What strategies can a carinderia use to gain customers? 3. Do the customers get satisfied when they eat in a carinderia?
Significance of the Study
This research proposal about the
The Problem and Its Background
Introduction
Carinderia is a local eatery selling and serving affordable viands for the masses. It is also known as “turo-turo” wherein customers literally point what they want to eat. Carinderia is most likely derived from the word “cari” or “kari”, a Tamil word for sauce, or a saucy accompaniment for rice. Some theories attribute connection to the large number of breakaway soldiers from the invading British army, mostly East Indian Bengalis or Tamils, ended up settling in Taytay and Cainta, major tourist routes at the time.
Filipinos are known for their love for food. That is why a lot of people nowadays enter the food business. A great spot to establish a carinderia is near a school wherein their potential customers will be students who have a limited budget. And because they only have a limited budget, they would always prefer a place that offers a variety of viands in a cheap price. That is the reason why carinderias are a big hit especially if they are near the said establishment.
They must not only offer good products at a reasonable price, but they should also give good service for them to gain loyal customers. This is one kind of business that would not require a big start-up capital, and if managed correctly, this can become something big.
Background of the Study
Statement of the Problem
This research proposal will give information about the factors affecting the demand of students, especially from Technological Institute of the Philippines, for the Carinderia industry. Upon our analysis with regard to this, we formulated important questions that will help us solve the problem such as:
1. How much is the budget of an average student for food, particularly for lunch or heavy meals? 2. What strategies can a carinderia use to gain customers? 3. Do the customers get satisfied when they eat in a carinderia?
Significance of the Study
This research proposal about the