New Health Horizons Online Expansion Proposal
New Health Horizons Online Expansion Proposal
New Health Horizons Online Expansion Proposal
A1. Viability New Health Horizons is a health insurance company that offers great economical health plans such as an HMO plan; a PPO and a POS plan with in network and out of network benefits. Medicare and individual plans are also available for single consumers and families. The company also offers benefit administration for employer groups that design their own benefits for their employees. New Health Horizons provides a member call center, provider call center, medical management, a disease management program and claims processing for all clients. The company has so much to offer that it is imperative that an online environment is created for potential consumers throughout Ohio and other states. A company website will allow potential consumers to view information regarding the company and also the plans that are available. The products and services offered will also do well in an online environment because if the company is closed, potential consumers can request a quote and current consumers will have the ability to verify benefits and stay up to date with changes that occur within the company. Information can be automated, providing a quick response to a customer without human intervention. Consumers also like to view accreditations of a company, make payments online and converse with customer service via the web opposed to calling by phone. Also, many customers have requested a company website in order to receive insurance quotes from year to year so they may compare premiums with companies that also have an online presence.
A2. Competitor Assessment The online local and national competitors are Medical Partners and United Health insurance companies. Medical Partners has a very nice website which includes a box on the main home page to enter your zip code in order to request a
New Health Horizons Online Expansion Proposal
A1. Viability New Health Horizons is a health insurance company that offers great economical health plans such as an HMO plan; a PPO and a POS plan with in network and out of network benefits. Medicare and individual plans are also available for single consumers and families. The company also offers benefit administration for employer groups that design their own benefits for their employees. New Health Horizons provides a member call center, provider call center, medical management, a disease management program and claims processing for all clients. The company has so much to offer that it is imperative that an online environment is created for potential consumers throughout Ohio and other states. A company website will allow potential consumers to view information regarding the company and also the plans that are available. The products and services offered will also do well in an online environment because if the company is closed, potential consumers can request a quote and current consumers will have the ability to verify benefits and stay up to date with changes that occur within the company. Information can be automated, providing a quick response to a customer without human intervention. Consumers also like to view accreditations of a company, make payments online and converse with customer service via the web opposed to calling by phone. Also, many customers have requested a company website in order to receive insurance quotes from year to year so they may compare premiums with companies that also have an online presence.
A2. Competitor Assessment The online local and national competitors are Medical Partners and United Health insurance companies. Medical Partners has a very nice website which includes a box on the main home page to enter your zip code in order to request a
References: Kaui, N. (2012). The Importance of SEO (Search Engine Optimization) for Business. Retrieved from http://www.hawaiibusinessonline.com/article/the-importance-of-seo-search-engine- optimization-for-business/