new new mcd paper
Literature Review
McDonalds is easily recognized as the world’s largest chain hamburger fast food restaurant. Serving over 68 million customers across 119 different countries. Now there are over 32,000 different stores worldwide all of which have the “golden arches” a slogan that began in 1968 and has been a prime symbol of McDonalds ever since. Over 1.7 million people are currently employed for the company. The company saw several growth opportunities and were more than willing to take their shot at going global and trying to make the business become a worldwide phenomenon rather than just an American thing. The progress they have made since opening in 1940 as a barbeque restaurant has been remarkable, now having 27.5 billion dollars in revenue each year and profiting 5.5 billion of that. As successful as they are a big key point for them is to keep its focus on emerging markets along with using several other business strategies and not be satisfied with how far they have come to this point.
Several strengths McDonalds obtains are reasoning for direct success that they have. One being they are the number one fast food restaurant chain worldwide. The company was also voted by Fortune Magazine as the best place to work at investing 1 billion dollars in training each year (Friesner, 2014). They actually have a Hamburger University that their staff can graduate from if they pass the requirements (Friesner, 2014). Another strength being they offer food according to their geographic location, for example in India there is a lamb burger available (Nagy, 2011). One of the biggest things McDonalds came out with was putting the nutritional facts on the packaging of their food in order to show people exactly the nutritional information and even compared it to its competitors on the same package whether or not it favored their products or not.
With every strength there also comes a weakness which McDonalds does its best to correct or improve on. One of the big weaknesses
McDonalds is easily recognized as the world’s largest chain hamburger fast food restaurant. Serving over 68 million customers across 119 different countries. Now there are over 32,000 different stores worldwide all of which have the “golden arches” a slogan that began in 1968 and has been a prime symbol of McDonalds ever since. Over 1.7 million people are currently employed for the company. The company saw several growth opportunities and were more than willing to take their shot at going global and trying to make the business become a worldwide phenomenon rather than just an American thing. The progress they have made since opening in 1940 as a barbeque restaurant has been remarkable, now having 27.5 billion dollars in revenue each year and profiting 5.5 billion of that. As successful as they are a big key point for them is to keep its focus on emerging markets along with using several other business strategies and not be satisfied with how far they have come to this point.
Several strengths McDonalds obtains are reasoning for direct success that they have. One being they are the number one fast food restaurant chain worldwide. The company was also voted by Fortune Magazine as the best place to work at investing 1 billion dollars in training each year (Friesner, 2014). They actually have a Hamburger University that their staff can graduate from if they pass the requirements (Friesner, 2014). Another strength being they offer food according to their geographic location, for example in India there is a lamb burger available (Nagy, 2011). One of the biggest things McDonalds came out with was putting the nutritional facts on the packaging of their food in order to show people exactly the nutritional information and even compared it to its competitors on the same package whether or not it favored their products or not.
With every strength there also comes a weakness which McDonalds does its best to correct or improve on. One of the big weaknesses