New Orleans Business Plan

Expanding Disney Parks and Resorts to New Orleans

The City of New Orleans is an amazing city and has great potential for expansion. Our city has always been defined by the French Quarter and we are so much more than just a “party city.” I believe there is a need to represent New Orleans as more “family friendly”, with numerous attractions beyond Bourbon St. My plan is to propose development in a cautious and fiscally responsible manner, while offering a glimpse of the extraordinarily exciting and expansive visions that I hope to witness in the future. The market feasibility and infrastructure demands must both be carefully assessed. The objective of this tourism plan is to show the possibility of developing a Disney Park and 2 Disney
Walt Disney, creator of Disneyland and Disney World, had a “sustainable tourism” plan and promoted environmental awareness. He avoided destruction to nature and its inhabitants, economy and cultures of the areas where he developed his theme parks. Walt used natural resources long before it became popular to do so, and I would like to see this tradition roll over to New Orleans. In 1955 Disneyland Park in Anaheim, California had only one theme park
(“Magic Kingdom”). The park has since expanded into two theme parks, three themed hotels and much more, all without disturbing the local wildlife and the economy. We did have several theme parks here in New Orleans, however they did not survive. Ponchatrain Beach
Amusement Park had a good run and lasted for 55 years, from 1928 to 1983. However, new
Technologies arose and the park could not compete with the changing of times.
Another theme park, Jazzland, was built in 2000. The park had little success due to location and the lack of support from locals that couldn’t afford the season passes. Then in
2003 Six Flags purchased the failed theme park and tried to revive it by putting money into advertisement and bringing a mascot. Their attempt failed and Katrina was the nail in the
The goals for this plan are quite simple. First, bring in a clean family oriented company and have them invest in our communities and provide jobs for the city. The second goal is make our city one of the top family friendly ventures in the
United States. Like most places the start of the venture would be finding a suitable location that can support all of the rides and hotels that would be built in that area. The main thing Walt
Disney parks are known for there eco-friendly practices like for their snacks that have a 10,000 square foot eco-friendly central bakery that utilizes energy star rated equipment, has a roof filled with tubular skylights to provide natural illumination, and features porous asphalt paving in each of there parking lots to capture and filter and return the rainwater into the ground, serving as a natural recycling system. By bringing in a power house like Disney can only be an asset to our city, If you look at the revenue that is made during the summer time. Blue Bayou is the closest theme park to our city. It has two sides to it, a water park and a theme park