New Political Marketing Models in the Context of WEB 2.0
New Political Marketing Models in the context of WEB2.0
Politics and Media have never been separated since early time when politicians launched their campaigns by running newspapers. The media channels have been continuously multiplied, so the methods of combination of politics and media have been multiplied correspondingly. In 2008, thanks to the new media, especially the Web2.0, a new atmosphere was brought to politics. Web 2.0 is a joint name used to represent the new internetwork applications compared to Web1.0. The disillusion of dot-com’s bubble marked a turning point for internetwork. Many people affirmed that internetwork had been speculated too much. In fact, internet bubbles and the following tremendous fall in stock market seemed to be a common peculiarity of all the technology revolution. The big fall of stock market marked the dominating status of flourishing technology. Tamperers were expelled, while the real success showed their power. At the same time, people started to understand what distinguished one story from another.
The concept of Web2.0 was originated in a meeting and unfolded in the brainstorming of O’Reilly and MedialLive. The internet forerunner and vice president of O’Reilly, Dale Dougherty , noticed that different from collapse, internet had never been as important as today if taking the systematic emergence of those exciting new applications and webs into consideration. What is more important is that those companies who survived the bubble seemed to share something in common. So the disillusion of the bubble offered a turning point so that it made the appealing for Web2.0 meaningful. That was how the Web2.0 meeting got initiated.
After one and a half year of the meeting, Web 2.0 has rooted in people’s mind, considering 9,500,000 links can be searched on google.
The features of Web2.0 are as following:
1. It has several participators. Before, the contents of web page were edited by only a few editors as what web protals did,
Politics and Media have never been separated since early time when politicians launched their campaigns by running newspapers. The media channels have been continuously multiplied, so the methods of combination of politics and media have been multiplied correspondingly. In 2008, thanks to the new media, especially the Web2.0, a new atmosphere was brought to politics. Web 2.0 is a joint name used to represent the new internetwork applications compared to Web1.0. The disillusion of dot-com’s bubble marked a turning point for internetwork. Many people affirmed that internetwork had been speculated too much. In fact, internet bubbles and the following tremendous fall in stock market seemed to be a common peculiarity of all the technology revolution. The big fall of stock market marked the dominating status of flourishing technology. Tamperers were expelled, while the real success showed their power. At the same time, people started to understand what distinguished one story from another.
The concept of Web2.0 was originated in a meeting and unfolded in the brainstorming of O’Reilly and MedialLive. The internet forerunner and vice president of O’Reilly, Dale Dougherty , noticed that different from collapse, internet had never been as important as today if taking the systematic emergence of those exciting new applications and webs into consideration. What is more important is that those companies who survived the bubble seemed to share something in common. So the disillusion of the bubble offered a turning point so that it made the appealing for Web2.0 meaningful. That was how the Web2.0 meeting got initiated.
After one and a half year of the meeting, Web 2.0 has rooted in people’s mind, considering 9,500,000 links can be searched on google.
The features of Web2.0 are as following:
1. It has several participators. Before, the contents of web page were edited by only a few editors as what web protals did,