New Product Development: How to Launch an Energy Drink
Development of New Product
Development of New Product
ACKNOWLEDGEMENT
“In the name of Allah who is most Merciful and Beneficent”
W
e are very thankful to Almighty Allah who gave us the opportunity, courage and insight to explore more knowledge to complete this whole and for his blessing that have brightened in all parts of our lives and our parents whose prayers always supported us in every task. In scripting this project, we were guided by our experience, knowledge and interest in the subject “Marketing”. Beyond of all the material available we are thankful to our respected teacher “Madam Bushra” for giving us such a deep knowledge about the subject “Marketing” very interesting subject. That is possible due to his unique and natural style of teaching we ever experienced during our academics. And through his motivational behavior we are able to complete this difficult task.
Thanks
ALL GROUP MEMBERS
Table of Contents 1. Executive Summary 2. Product 3. SWOT Analysis 4. Marketing Mix Strategy 5. Competitor’s Strategy 6. Company’s Strategy 7. Action Plan
Executive summary
This project is about new product development by new department of Hunny Foods Ltd. Hunny Foods has the distinction of being the first company in Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick Aseptic (TBA) and Tetra Fino Aseptic (TFA). Hunny Foods has also introduced a number of unique products previously unknown to the Pakistani market, like HunnyLabban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt, Tea Max, cardamom flavored tea whitener,HunnyCandia milk, packed in distinctive food grade plastic bottle, and Hunny Good Day, 100% pure and natural fruit juice, free of added sugar, artificial flavors and preservatives.
Now Hunny Foods Ltd has developa new product in the market that is named as “FRESHUP ENERGY DRINK”.
For this purpose first we have conducted the SWOT analysis of our
Development of New Product
ACKNOWLEDGEMENT
“In the name of Allah who is most Merciful and Beneficent”
W
e are very thankful to Almighty Allah who gave us the opportunity, courage and insight to explore more knowledge to complete this whole and for his blessing that have brightened in all parts of our lives and our parents whose prayers always supported us in every task. In scripting this project, we were guided by our experience, knowledge and interest in the subject “Marketing”. Beyond of all the material available we are thankful to our respected teacher “Madam Bushra” for giving us such a deep knowledge about the subject “Marketing” very interesting subject. That is possible due to his unique and natural style of teaching we ever experienced during our academics. And through his motivational behavior we are able to complete this difficult task.
Thanks
ALL GROUP MEMBERS
Table of Contents 1. Executive Summary 2. Product 3. SWOT Analysis 4. Marketing Mix Strategy 5. Competitor’s Strategy 6. Company’s Strategy 7. Action Plan
Executive summary
This project is about new product development by new department of Hunny Foods Ltd. Hunny Foods has the distinction of being the first company in Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick Aseptic (TBA) and Tetra Fino Aseptic (TFA). Hunny Foods has also introduced a number of unique products previously unknown to the Pakistani market, like HunnyLabban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt, Tea Max, cardamom flavored tea whitener,HunnyCandia milk, packed in distinctive food grade plastic bottle, and Hunny Good Day, 100% pure and natural fruit juice, free of added sugar, artificial flavors and preservatives.
Now Hunny Foods Ltd has developa new product in the market that is named as “FRESHUP ENERGY DRINK”.
For this purpose first we have conducted the SWOT analysis of our