News corporation Research project
Research Project
Introduction
The creative industries are often fast paced and innovative, requiring constant monitoring in order to remain up to date and knowledgeable with the latest phases and trends (Parkman et al, 2012). More specifically, the publishing industry is highly competitive and evolving, particularly fuelled by the evolution of technology (Leurdijk et al, 2012). The purpose of this essay is to research and demonstrate commercial awareness within the publishing industry based around the media company News Corp. This paper shall argue that the use of social media, networking, and industry analysis are all viable methods to build and sustain professional knowledge within the publishing industry and obtain graduate employment. Moreover, an investigation into the revenue model of News Corp portrays a working acumen of the realities involved within a globally successful publishing company. This essay is structured into three key segments; firstly, professional platforms are discussed in relation to the latest developments within the industry. Subsequently, in depth research of News Corp is conducted with particular emphasis placed upon their streams of revenue. Finally, an analysis of the current challenges facing the publishing sector and News Corp illustrates further awareness of the sector before summarising key findings and concepts.
Professional Practice
Although the media industry has faced significant changes over the years, monitoring developments within the sector and remaining knowledgeable about future changes significantly enhances the ability to remain competitive as a media professional (Ducatel et al, 2000). The media and, in particular, the publishing industry is witnessing a transitional period due to and influx of technology resulting in various disciplines and specialisms including newspaper and magazine publishing, computer game publishing and software publishing (Prospects, 2013). Therefore, the ability to remain
Introduction
The creative industries are often fast paced and innovative, requiring constant monitoring in order to remain up to date and knowledgeable with the latest phases and trends (Parkman et al, 2012). More specifically, the publishing industry is highly competitive and evolving, particularly fuelled by the evolution of technology (Leurdijk et al, 2012). The purpose of this essay is to research and demonstrate commercial awareness within the publishing industry based around the media company News Corp. This paper shall argue that the use of social media, networking, and industry analysis are all viable methods to build and sustain professional knowledge within the publishing industry and obtain graduate employment. Moreover, an investigation into the revenue model of News Corp portrays a working acumen of the realities involved within a globally successful publishing company. This essay is structured into three key segments; firstly, professional platforms are discussed in relation to the latest developments within the industry. Subsequently, in depth research of News Corp is conducted with particular emphasis placed upon their streams of revenue. Finally, an analysis of the current challenges facing the publishing sector and News Corp illustrates further awareness of the sector before summarising key findings and concepts.
Professional Practice
Although the media industry has faced significant changes over the years, monitoring developments within the sector and remaining knowledgeable about future changes significantly enhances the ability to remain competitive as a media professional (Ducatel et al, 2000). The media and, in particular, the publishing industry is witnessing a transitional period due to and influx of technology resulting in various disciplines and specialisms including newspaper and magazine publishing, computer game publishing and software publishing (Prospects, 2013). Therefore, the ability to remain
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