A newspaper headline is often the only thing that readers read in a newspaper, or at least, it is the first thing that everyone notices in a newspaper. It serves as a indicator for the reader that helps decide whether to continue on reading the whole text or to skip it onto another one. Each headline should be a summary of the news which follows. A headline should be a regular sentence structure containing a subject and a verb. It means that only lexical, not grammatical words are used. The major reason for that is the space. Then the rule of a sentence may be broken, only minor sentences are used, and such a headline can be rather difficult to understand. This happens on purpose to make the headline somehow special with the aim to attract the reader's attention to the report or even to buy the newspaper at all. In that case, readers are mystified, confused and in the end, after reading the report they can feel disappointed as it did not fulfill their expectations.
The analysis is based on a corpus consisting of 10 randomly chosen British and Ukrainian newspaper headlines. The material used here is definitely limited and cannot exemplify all features. There establish general characteristics with respect to the main areas which have been studied.
Newspaper style
English newspaper style may be defined as a system of interrelated lexical, phraseological and grammatical means which is perceived by the community speaking the language as a separate unity that basically serves the purpose of informing and instructing the reader. The most concise form of newspaper informational is the headline.
The Longman dictionary gives definition that “The Headline” is the title of a newspaper report, which is printed in large letters above the report: 'Space Aliens meet with President'. “The headlines” is the important points of the main news stories that are read at the beginning of a news programme on radio or television. There we can see the other explanation
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