Nexus 5 Rhetorical Analysis Essay
Zohan James
Instructor Leticia Lopez
English 101
Hidden Links in the Nexus 5’s Chain
On November 1, 2013, media mogul Google took to the airwaves to debut a new video promoting their latest smartphone, the Nexus 5. The video ad begins with lively new-age music and the youthful hand of a woman softly holding the Nexus 5 phone. She commands the phone “Google Show Me My Wedding Photos” and the commercial ensues with an exposé of numerous couples getting married and having a good time. The combination of marriage-themed music and matrimonial cinematography make a strong case to newlyweds in the market for a phone. However, with a discriminating eye and analytical mind, one can assimilate formidable evidence that the video ad’s intentional target audience is actually everyone.
Aristotle was quoted as saying “Persuasion is …show more content…
The video ad projects itself as the phone for everyone. There are screenshots from people all over the world with every ethnicity, culture and creed the heavens have ever conceived. There is a same-sex male couple in the early part of the scenes. They are dressed in two stellar tuxedos shown leaving the courthouse hand in hand. Although there was no formal wedding of the two men per say, it can be confidently assumed that they were just married based on the framing of context clues in the scene. The ad also features one couple in particular who are not a same-sex couple, but are Black American and elderly. These two are shown joyfully riding a County-Fair carousel having just celebrated their recent union. In fact, this next individual was not getting married at all. This young teenage girl is shown taking photos of her party’s recent marriage celebration with the camera panning to show people of all backgrounds partaking in the moment. These examples bare evidence that the video ad’s intended first impression on viewers is that the phone is for everyone because everyone from all walks of life is
Instructor Leticia Lopez
English 101
Hidden Links in the Nexus 5’s Chain
On November 1, 2013, media mogul Google took to the airwaves to debut a new video promoting their latest smartphone, the Nexus 5. The video ad begins with lively new-age music and the youthful hand of a woman softly holding the Nexus 5 phone. She commands the phone “Google Show Me My Wedding Photos” and the commercial ensues with an exposé of numerous couples getting married and having a good time. The combination of marriage-themed music and matrimonial cinematography make a strong case to newlyweds in the market for a phone. However, with a discriminating eye and analytical mind, one can assimilate formidable evidence that the video ad’s intentional target audience is actually everyone.
Aristotle was quoted as saying “Persuasion is …show more content…
The video ad projects itself as the phone for everyone. There are screenshots from people all over the world with every ethnicity, culture and creed the heavens have ever conceived. There is a same-sex male couple in the early part of the scenes. They are dressed in two stellar tuxedos shown leaving the courthouse hand in hand. Although there was no formal wedding of the two men per say, it can be confidently assumed that they were just married based on the framing of context clues in the scene. The ad also features one couple in particular who are not a same-sex couple, but are Black American and elderly. These two are shown joyfully riding a County-Fair carousel having just celebrated their recent union. In fact, this next individual was not getting married at all. This young teenage girl is shown taking photos of her party’s recent marriage celebration with the camera panning to show people of all backgrounds partaking in the moment. These examples bare evidence that the video ad’s intended first impression on viewers is that the phone is for everyone because everyone from all walks of life is