Nike, an International Business
Table of Contents Table of Contents 1 Introduction 2 Brief Historical of NIKE 3 Financial Statement 5 Total Revenue 6 Operating Income 6 Net Income 6 Recent News of Nike 7 PESTLE analysis 8 Political 8 Economic 8 Social 9 Technology 9 Marketing Strategies 11 Conclusion 12 References 13
Introduction
In this assignment, we are going to study about the Nike in its home country, United State (U.S.). We choose Nike as our study due to; firstly, most of our team members like sporting. We are interested with lots of sport brand especially the world well-known brand, Nike.
Secondly, Nike makes a huge influence to the public. The Nike slogan is ‘Just do it’. When we heard ‘just do it’ or see a logo ‘Swoosh’ hence we can know that it was Nike. The Chairman of the Board of Directors of Nike, Inc., Philip H Knight said “If you have a body, you’re an athlete”. The mission stated, “To bring inspiration and innovation to every athlete”. There is a passion to help athletes reach their full potential combined with a partnership business plan to benefit all their partner, shareholder and consumer. Thus, we are going to study this outstanding company’s business expansion and their corporate operation in their home country (U.S.) and all around the world.
Brief Historical of NIKE
Nike, Inc was started by two persons who are Bill Bowerman and Philip H Knight, they met each other in 1957. Within the years, Nike began as a small distributing company in the back of Philip H Knight’s car. The original Nike, Inc is named of Blue Ribbon Sports, was founded with a joint venture of $1000 endowment the business (Bill & Phil, 1964). Before started the company, Bill Bowerman and Philip H Knight associated with the Japanese shoe maker- Onitsuka Tiger footwear brand for doing the business through the local track meets and the sport events in the surrounding area of the University of Oregon. The first retail store of Blue Ribbon Sports was
Introduction
In this assignment, we are going to study about the Nike in its home country, United State (U.S.). We choose Nike as our study due to; firstly, most of our team members like sporting. We are interested with lots of sport brand especially the world well-known brand, Nike.
Secondly, Nike makes a huge influence to the public. The Nike slogan is ‘Just do it’. When we heard ‘just do it’ or see a logo ‘Swoosh’ hence we can know that it was Nike. The Chairman of the Board of Directors of Nike, Inc., Philip H Knight said “If you have a body, you’re an athlete”. The mission stated, “To bring inspiration and innovation to every athlete”. There is a passion to help athletes reach their full potential combined with a partnership business plan to benefit all their partner, shareholder and consumer. Thus, we are going to study this outstanding company’s business expansion and their corporate operation in their home country (U.S.) and all around the world.
Brief Historical of NIKE
Nike, Inc was started by two persons who are Bill Bowerman and Philip H Knight, they met each other in 1957. Within the years, Nike began as a small distributing company in the back of Philip H Knight’s car. The original Nike, Inc is named of Blue Ribbon Sports, was founded with a joint venture of $1000 endowment the business (Bill & Phil, 1964). Before started the company, Bill Bowerman and Philip H Knight associated with the Japanese shoe maker- Onitsuka Tiger footwear brand for doing the business through the local track meets and the sport events in the surrounding area of the University of Oregon. The first retail store of Blue Ribbon Sports was
References: Armina Ligaya (2009) Consumers more health conscious [ONLINE] Avaible at http://www.thenational.ae/news/uae-news/health/consumers-more-health-conscious [Accessed 14th November 2012] Nike, INC Dealbook.nytimes.com(2012),Nike to Shed Cole Haan and Umbro Brands [ONLINE] Avaible at:http://dealbook.nytimes.com/2012/05/31/nike-to-shed-cole-haan-and-umbro-brands/?ref=nikeinc [Accessed 13th November 2012] BBC News (2012) Andrews, David (2001). Michael Jordan Inc. State University of New York Press Armstrong, G., & Kotler, P Bell, A. (January 1984). Language style as audience design. Language in Society, (13), 145- 204. Bell, A. (January 1984). Language style as audience design.Language in Society, (13), 145- 204. Bernstein, B. (1970). Social class, language and socialization. In P.P. Giglioli (Ed.). Language and social context (pp. 157-78). London: Penguin. Collijnsa, E. L., Zochb, L., Mcdonalda, C. S., (2004) When worlds collide: implications of Kasky v. Nike for corporate reputation management. Public Relations Review, (30). 411-417. Helstein, M. T. (2003). That’s who I want to be: the politics and Production of Desire within Nike and women. Journal of Sport and Social Issues. (27). 276-292 Levin, L Porter, J., Harris, M., Yeung, G., (2002) Nike Origins. Retrieved on 10/2/08, Thomas Gosnell, Ali Nejadmalayeri （2010）Managerial Finance , Emerald Article: Macroeconomic news and risk factor innovations, 36(7) pp 566 – 582 Jan Nederveen Pieterse (2009) Globalization & Culture. 2nd. United State America :Rowan & Littlefield Publishers,inc.