Nike's Impact On The Global Market

Nike is a well-recognized athletic sporting brand that has a dominant impact on the global market. Nike USA headquarter is located in One Bowerman Drive Beaverton, OR 97005. Nike was founded in Oregon Portland and now it’s globally operating in 120 countries. It has a diverse workplace with over fifty thousand employees with different backgrounds and still assisting customers with top customer satisfaction rating. Nike is a multinational company that has exceeded sales over 10 billion dollars in the recent years. The fortune magazine has ranked Nike the number one apparel company in its class. Also, Nike was chosen by employees the best corporation to work for. Nike was created by Bill Bowerman and Phil Knight by both of them investing 1200
into the company. The first Nike shoe was made in Bowerman’s house with his waffle iron. Bowerman utilized the waffle iron to design patterns in the shoe that helped give the shoe more grips for running. The Nike swoosh logo was designed by a university student for 35 dollars. Phil Knight would take his own initiative to meet with other companies and show his products to them from the back of his car. Phil knight would meet with athletes to seek for the opinions of his products and how making it more effective. Soon, the inputs from the consumers have helped Nike emerged as the new dominant athletic company for many decades to come.