Preview

Nike Basketball Shoes: the Best for the Best

Good Essays
Open Document
Open Document
897 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike Basketball Shoes: the Best for the Best
Nike Basketball Shoes: The Best for the Best

In 1917, Chuck Taylor was the first to introduce the world to a shoe developed specifically for basketball; the Converse All-Star. They were all black, with a rubber sole and a canvas body that laced up over the top of the ankle. It’s hard to believe that for the next fifty years this basic design would be renowned as the world best basketball shoe. By the time the 70’s rolled around, Converse developed a slightly more modern version of their All-Star model, but overall the Converse had become outdated. Their shoes were bland in design and primitive in functionality. Then in The 1980’s, the basketball world was stunned with the emergence of Nike’s line of basketball shoes. It finally appeared that basketball shoes had a new gold standard of how they were measured. With their stylish designs, use of technology, and with the stamp of approval from the NBA’s top players, Nike is considered to produce the world’s best basketball shoes.

Nike has always managed to turn heads with their ability to produce a stylish shoe, combining a classic look, with just enough modern flare to grab attention. In 1983, Nike released their Air Force 1 model. With its eye catching Nike swoosh symbol and original ankle strap, Nike instantly became a fashion icon in the in the basketball world. Since then Nike basketball shoes have captivated players with their new designs, now even offering a website where the buyer can customize shoes from the latest trending models down to the classics. Nike has remained the model of style and design in part, to their technological advancement.

Along with providing a stylish shoe, Nike technology has given players a comfortable and lightweight shoe that remains responsive on the court. From being the first to implement a shoe with an air sole, as well as a shoe with spring-like shocks, Nike has been a pioneer of the basketball shoe industry. Recently Nike created a

You May Also Find These Documents Helpful

  • Good Essays

    Nike had a profound change on its marketing strategy and product when it introduced the Air Nikes, featuring Michael Jordan with the “Just Do It” slogan and “Bo Knows” commercial, (Nike, 2000). These innovative styles made the Nike shoes more recognizable and popular to consumers worldwide (Nike, 2000).…

    • 1072 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Chuck taylor, the creator of the all star high tops sports sneaker was a famous basketball player and coach. The converse high tops are an iconic pop culture style necessity. They feature cutting edge features that made them the perfect shoe for all sports. “Today the all star’s waffle soles and white and black rubber side walls are instantly recognisable features that helped converse maintain control of the basketball market for the better part of 5 decades” (Tribou, 2013). Taylor brought a new view of the sneaker into the sports world. He had significantly impacted converse and the shoe evolution as a whole. “They are comfortable and classic, my parents wore them. It goes to show how comfortable and classic they are” (Tribou, 2013) As…

    • 139 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Jordan vs Nikes

    • 825 Words
    • 4 Pages

    What really makes both these shoes so great? Many basketball players look at Michael Jordan and think it’s the shoes that made him famous. Shoe companies used the fame of Michael Jordan and thus created the Jordan dynasty was born. However, Nike was the top shoe competitor over most shoes. Nike shoes have made some great shoes like their Nike air forces. The Nike air forces have over 100 different colors and variations. Nike air swoosh symbol is right across the mid-section of the shoe. Like every pair of Nike shoes their logo must be the primary attribute on the shoe. Jordan shoes as well have made different style shoes. The air Jordan 3’s had the Jordan logo stitched on the tongue of the shoe and also the back. The Jordan shoe had different types of material all the shoe. Although both Nike and Jordan had the same constancy of making different style of shoes, Jordan shoes had better innovation of materials in their shoe than Nike. Nike lack style and material. Most Nike shoes had same type of shoes year after year. The air forces were plain and simple just one single color. Jordan on the other hand had different textures and different styles. Jordan has 23 types of shoes with their own variations of colors. If a basketball player was to buy an expensive shoe with great quality than go with Jordan because he or she will be satisfied.…

    • 825 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Athletic shoe industry had its start in 1892 when U.S Rubber company invented Keds and by 1917 they were being mass produced. Over the years the athletic shoe industry in the United States has evolved from crude shoes with rubber soles to a multibillion dollar industry promoted by Athletes, celebrities, and many other organizations. Athletic shoes commonly referred to as sneakers are no longer just worn during athletic activities. Sneakers have become fashion statements with countless designs and colors. Sneakers are now collectors’ items that cause thousands of Americans to patiently wait in line for their favorite sneaker to arrive. In 1984 Michael Jordan signed a contract with Nike to wear Air Jordans. Even after years of retirement, Air Jordans are still the most famous sneakers ever made. This was a turning point for Nike which until this day holds the largest percentage of the athletic shoe market in the United States.…

    • 1412 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Since paying a total of 35 dollars for their famous ‘swoosh’ logo, Nike has risen to the top. From track shoes to shoes designed for skating Nike is now a major competitor in the apparel industry. When shoes suck athletes suck, this is where Bill and Phil helped out, with the start of Nike.…

    • 670 Words
    • 2 Pages
    Good Essays
  • Good Essays

    air jordan

    • 1648 Words
    • 6 Pages

    The Air Jordan 1 was designed by Peter Moore. The Air Jordan 1 was first released in 1985, in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for not having any white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars.…

    • 1648 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Air Jordan is a brand of basketball shoes designed and created by Michael Jordan, a former professional player in the National Basketball Association (NBA). Over the duration of his career, Jordan broke numerous records, many of which still hold to this day. The Air Jordan line was first introduced to the world in 1985, a year after Jordan signed a hefty contract with Nike despite being a rookie in the league. The first shoe to debut was the Air Jordan I, which quickly transformed the realm of basketball shoes. The sneaker was outfitted with the traditional Nike swoosh and even carried a design similar to earlier Nike models, such as the Air Force I. Despite not being technologically advance perse, the Air Jordan I paved the way for colorful…

    • 487 Words
    • 2 Pages
    Good Essays
  • Good Essays

    A strong point of the advertisement is the reputation of the Air Jordan shoes brand, which comes from the well known name of Nike and Michael Jordan and the making of the Nike's Air Jordan basketball shoes brand. In 1984, Nike company had a hard time with how to get into the basketball shoes market. In 1985, Michael Jordan won the best rookie award of the NBA. Then, Nike found this as an opportunity to market these those through Michael Jordan. Thus, Nike and Michael Jordan together created the Air Jordan brand. The Air Jordan 1 was designed by Peter Moore. The Air Jordan 1 was first released in 1985.…

    • 977 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The basketball shoes differentiate themselves by materials, technologies, and names, which basically uses famous players. For instance, Nike’s Flywire technology consists of placed filaments that make them light, outfitting so tight, and comfortable for all shapes of feet. Nevertheless, most of Jordan sneakers…

    • 157 Words
    • 1 Page
    Good Essays
  • Good Essays

    Sneakers In The 1800s

    • 609 Words
    • 3 Pages

    A man named Chuck Taylor’s Converse sneakers are the all-time top selling sneaker. According to the article section titled, “Chuck Taylor: The Man Behind the Sneaker”, “Chuck Taylor is in the basketball hall of fame, but he never played for the NBA. Like some NBA players, a line of shoes bears his signature.” The classic white Chuck Taylor acquired the title of official sneaker of the United States Olympic team from 1936-1968. Chuck Taylors became so popular that 90% of college and professional basketball players had a pair by the 1960s. In 1922, Charles Hollis “Chuck” Taylor was hired by Converse to join their “All Star” team. While promoting their basketball shoes, he suggested some changes in the design, one being a round label to protect ankles, which he later got his signature added to. More colors and designs were added by 1917, causing many owners of these shoes to view them as a fashion statement. Chuck Taylors are still very popular shoes to this day thanks to one man’s…

    • 609 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marquis M. Converse

    • 521 Words
    • 3 Pages

    Marquis M. Converse is an entrepreneur, founder of Converse. About Converse Converse origins of the company date back to 1908 when Marquis M. Converse opened the factory in Massachusetts called Converse Rubber Shoe Company. The factory initially produced only rubber soles for all types of footwear since 1915, however, focused on the production of tennis shoes from her and moved smoothly to produce shoes for basketball. And here starts writing legend. Year 1917, the year he saw the light of day Converse All-Star. Unbelievably innovator shoes that brought in, at that time, a relatively young sport - basketball, lots of new features and ideas. , four years later, the company made a brilliant move Converse, employs basketball player Chuck Taylor All-Star who wore as her favorite shoes. In addition, players is becoming a trader company Converse and brand design. On all models Converse - Chuck Taylor All-Stars appears his signature sneakers ever confirms a legend. Connection and Converse Chuck Taylor sneakers in the world became indivisible. Converse as one of the first manufacturers in the world and sneakers Chuck Taylor as a basketball superstar of his time. Present Converse Conversky most famous are forever All-Stars, but the list of models of this brand does not end. Became less popular as basketball shoes from 1986 that bear the name The Weapon. The model also underwent Weapon reissue, the first in 2002, when they came to the ceremony itself Teen Choice Awards Kobe Bryant and the other in 2003 under the name The Loaded Weapon. All models from Converse is produced for years in a wide variety of colors and finishes. Converse was one of the first trainers in the world and certainly will not be the last. At least take care of it, Nike, Converse brand that already own some that Friday. Chuck Taylor All Star - (also known as "Chucks", "Cons", "Conies") are shoes of 20 century that it all began. The original canvas and rubber boots classic Chuck Taylor All Star is the…

    • 521 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The media’s main tactic when it comes to professional athletes is to gain the audience’s attention in order to sell products. Let’s start with Jordan, his shoes are known all over the world. People are so obsessed with his shoes that they will use the money that was supposed to be used to pay bills in order to purchase a new pair of sneakers. Nike, a super major corporation that excels in designing athletic apparel, has used media tactics and athletes to influence society to buy their products. They have used commercials, pictures, events, almost anything and everything in order to get their product out to the public and convince them to purchase it. Nike made a shoe contract with Michael Jordan and released his first signature shoe in 1985. In commercials, they simply showed Jordan playing in his new signature shoe performing and making baskets. By using the media, Nike subliminally convinced society that by purchasing and wearing the Air Jordan shoe they would be able to perform buzzer beating shots and slam dunk from the free throw line. Every year from ’85 on Nike released a newly designed signature Air…

    • 1243 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Change In Basketball

    • 885 Words
    • 4 Pages

    Player’s socks now have a dri fit fabric, with 70 percent polyester, 24 percent nylon, 4 percent cotton, and 2 percent spandex. The socks of today are sweat wicking, they are compression, have ventilation, and have dense cushioning. The shoes have ranging technology to advance player’s games to another level. (Newcomb, 2015) Many basketball shoes have straps to lock your foot in place to prevent moving around and reduce risk of injury. There is Nike zoom cushioning, which lowers the amount of power coming down on your feet every time you take a step. The bottoms of the shoes are advanced with great traction. There are hexagonal patterns, triangular, and many other designs on the bottoms of shoes to try and maximize the traction and stability of the shoe. There is also a thing called fly wire in the shoe, fly wire is used to let the flex and still stay with your foot and it is very lightweight. The rubber outsole of shoes makes the shoes very durable. Many shoes have Nike air, which are air pockets in the shoe, which help you jump and also help absorb impact. (Delisa,…

    • 885 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kobe Bryant Essay

    • 669 Words
    • 3 Pages

    Since then, Kobe Bryant’s shoe line has been popular and top-selling next to Michael Jordan’s signature Jordan. “The Nike Zoom Kobe 1 made its debut and has been one of the most popular signature shoe lines since then” (Treutel). His shoes are worn by many people and became more and more popular every year. Kobe Bryant’s shoe line changed how other shoes were created with the FlyKnit technology. “It’s a constant reminder of where I came from. From that night after I hurt myself and I expressed my anger in my FaceBook rant to the state I’m in now” (Bryant qtd in “Kobe, Unveil Shoes”). After Kobe Bryant injured his Achilles heel, he designed a shoe to remember the hard work he put in to get back to where he is today. His injury has helped shoe designers advance their technology to protect the ankle and other foot parts.…

    • 669 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Case Study

    • 947 Words
    • 4 Pages

    Nike’s mission statement is the following: “to bring inspiration and innovation to every athlete in the world”. ("Nike, inc. history," ) From the very start Bowerman and Knight sought out different ways to provide the most comfort and give the ultimate competitive advantage for the runners wearing their shoes. Knight constantly dissected the Tiger…

    • 947 Words
    • 4 Pages
    Good Essays