Preview

Nike. Inc

Satisfactory Essays
Open Document
Open Document
374 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike. Inc
Nike Inc. by Mohammad Musaib
Effectiveness of Structure:
Nike Inc. Has a divisional (M-Form) design as Nike is an organization involved in multiple businesses in related areas and all of them operate in Nike’s framework; based on the product approach to departmentalization.

Chain of Command
Nike Inc. has a flat organizational hierarchy. There are three levels of management and three levels of subordinates.

Span of Control:
As this is an international brand the middle managers and the lower managers have a wide span of management with a lot of people working under them while there is narrow span of management for the CEO as she is over the managing director, general manager of creative development, GM of global initiative and the global directors who are answerable and report everything to her about whatever happens in the firm.

Delegation and Empowerment:
Nike is concentrated at the top as the CEO decides everything. She has a board of advisors to advise her and even a board of directors but at the end of the day the decision lies in the hands of the CEO.

Industry Trend:
Nike has competitors like Adidas and Puma. Puma and Adidas were one brand till the brothers who owned it separated. Adidas Shares the same divisional organizational design as Nike as Adidas is also an organization involved in multiple businesses in related areas and all of them operate in one framework; based on the product approach to departmentalization. Adidas is also concentrated on the top like Nike and has the same span of control.

Suggestions:
I believe that divisional design structure suits Nike and other brands which are international like Adidas as they manufacture more then one good. For example Nike produces shoes, clothes, footballs, gloves, etc. I believe that the centralization is also good for the company as the firm is producing goods for international use and not local so there is no need of giving power to any local managers or leaders. The span of

You May Also Find These Documents Helpful

  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Nike dominates the sports footwear market with a product line that caters to a variety of sports.…

    • 1066 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Nike is a well-recognized athletic sporting brand that has a dominant impact on the global market. Nike USA headquarter is located in One Bowerman Drive Beaverton, OR 97005. Nike was founded in Oregon Portland and now it’s globally operating in 120 countries. It has a diverse workplace with over fifty thousand employees with different backgrounds and still assisting customers with top customer satisfaction rating. Nike is a multinational company that has exceeded sales over 10 billion dollars in the recent years. The fortune magazine has ranked Nike the number one apparel company in its class. Also, Nike was chosen by employees the best corporation to work for. Nike was created by Bill Bowerman and Phil Knight by both of them investing 1200…

    • 236 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Nike Case Answers

    • 312 Words
    • 2 Pages

    2. How can Nike utilize both traditional and newer organization structures to support the firm’s…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nike Sweat Shops

    • 283 Words
    • 2 Pages

    Nike is a business and their priority is to minimize cost and maximize revenue for its public shareholders…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike is a worldwide leader in the design, marketing and distribution of athletic and sports-inspired footwear, apparel, equipment and accessories. Wholly-owned NIKE subsidiaries include Cole Haan, Converse Inc., Hurley International LLC, Umbro International Limited. NIKE is the largest seller of athletic footwear and athletic apparel in the world. Nike is committed to amplifying their innovation agenda and driving growth at the category, brand and country level. Nike acknowledges the fluctuating state of the economy and…

    • 867 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Travails of Nike

    • 1404 Words
    • 5 Pages

    Nike’s key competitors Reebok and Adidas merged in 2005 giving the newly enlarged company about 30% share of the athletic footwear market, compared to Nike’s 37%. Seeing Nike’s biggest competitors’ products are not entirely different from theirs, the company should perform a competitor analysis on both companies to compare their comparative…

    • 1404 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nike is in constant movement, and under restructuring. Using the talents of veteran employees and bringing in new and fresh ideas is important to the innovation process within each department. Nike encourages internal movement (Nike.com 2006) where it makes good sense for the employee and Nike.…

    • 735 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Charlie Denson

    • 640 Words
    • 3 Pages

    BEAVERTON, Ore. (7 August, 2006) – Nike Brand President Charlie Denson today announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments. The moves evolve Nike from a product-driven business model supported by brand initiatives, to a consumer-focused organization driving profitable growth through global category management of core business segments.…

    • 640 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Ethical Perspectives

    • 1079 Words
    • 4 Pages

    Nike Corporation is among those corporations that have been highlighted and criticized for its organizational culture. This Corporation, founded by Bill Bowerman and Philip Knight, has had companies based abroad from the very beginning in an attempt to increase its profits around the world. By doing…

    • 1079 Words
    • 4 Pages
    Best Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Since the day Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight by using rubber and a waffle iron to make the sole of the first shoe, Nike has exploded onto the scene as one of the most popular brands on the market. Nike has gone from a few employees working in a garage to thousands of employees across the globe. “Nike directly employs more than 30,000 people across the globe, from designers and marketers to compliance monitors and accountants, to retail employees. In addition, Nike contracts with manufacturers that employ more than 800,000 workers” (NIKE, Inc., 2015).…

    • 897 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Argumentative Essay

    • 690 Words
    • 3 Pages

    Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that "as long as you have a body you are an athlete." I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes. As you can see in their line of footwear you are able to purchase Nike track shoes, basketball shoes, cleats, dress shoes, and work boots. They are able to do this by not only marketing these products through Nike but also by acquiring other companies such as Cole Haan, Converse, Hurley and Bauer. With all these entities Nike still has to come up with ways to stay on top of the competition in America, but…

    • 690 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Inc., the global leader in the production and marketing of sports and athletic merchandise including shoes,…

    • 768 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Nike is among one of the most well-known and prosperous companies in the world. They are affiliated with almost, if not, every sport out there today. From football to golf to mixed martial arts, they have managed to almost completely dominate the sports wear and product industry. They have continued to innovate and improve their products beyond their fellow competitors, making them the most desired brand in sports wear today. In a flat or matrix organization, like Nike, it allows departments to make decisions independent of the CEO. Each department also has sub departments that are responsible for any mini tasks within their department. The matrix structure emphasizes teamwork and breaks tasks down into separate teams or departments. This is the best structure for Nike to use compared to a functional or divisional structure because it allows for faster decisions to be made by product managers, where as traditional department heads (functional or divisional) are removed from the frontline therefore taking longer to move forward in the project at hand. Seeing that Nike is in direct competition with companies from all around the world, it is crucial for them to have this type of structure because it allows them to…

    • 851 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Nike Marketing Plan

    • 7636 Words
    • 31 Pages

    Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a formidable competitive advantage.…

    • 7636 Words
    • 31 Pages
    Good Essays

Related Topics