Nike Promotional Campaign
Nike Promotional Campaign
Table of Contents
Target Market Description…………………………..3
Decision Making Process…………………………...3/4
External and Internal Influences…………………….5/6
Final Campaign and Justification……………………6/7
Graphs of Survey Results……………………………8/9
Target Market Decision:
Over the course of the last twenty to twenty five years, Nike has made a clear focus on to which it wants to market their products for, as well as to whom they want to buy the products. It is clear by not only the company’s overall reputation with marketing but also with our own extensive research that we have completed over the course of the last twelve weeks, that Nike has a target market of active individuals as well as athletes from the ages of mid-teens to mid to late thirties. Basically, the target market is made up of people that have a disposable income that they are willing to spend on products that will keep them active, but also have a certain style that comes along with them. Males and females are both equally targeted by the company. The styles have their differences, but the overall products remain the same when it comes to comfort and creativity based on what the individual consumer prefers to their personality.
Some of Nike’s top competitors are ADIDAS, Under Armour, and Reebok. Like Nike, they target males and females alike with a passion for fitness and athleticism. However with differences pertaining to style, affordability, as well as specific sport interest, Nike has a wider variety of people and products to market towards to overall. This is able to increase their target market passed to what the competition has the ability for. Nike has a few different segments inside their own company, Jordan and Tiger Woods Golf, which in effect, is able to narrow down their target market even more. As a global player, Nike is known throughout the entire world; culturally the brand is easily transcendent and can be manipulated based on what the target market
Table of Contents
Target Market Description…………………………..3
Decision Making Process…………………………...3/4
External and Internal Influences…………………….5/6
Final Campaign and Justification……………………6/7
Graphs of Survey Results……………………………8/9
Target Market Decision:
Over the course of the last twenty to twenty five years, Nike has made a clear focus on to which it wants to market their products for, as well as to whom they want to buy the products. It is clear by not only the company’s overall reputation with marketing but also with our own extensive research that we have completed over the course of the last twelve weeks, that Nike has a target market of active individuals as well as athletes from the ages of mid-teens to mid to late thirties. Basically, the target market is made up of people that have a disposable income that they are willing to spend on products that will keep them active, but also have a certain style that comes along with them. Males and females are both equally targeted by the company. The styles have their differences, but the overall products remain the same when it comes to comfort and creativity based on what the individual consumer prefers to their personality.
Some of Nike’s top competitors are ADIDAS, Under Armour, and Reebok. Like Nike, they target males and females alike with a passion for fitness and athleticism. However with differences pertaining to style, affordability, as well as specific sport interest, Nike has a wider variety of people and products to market towards to overall. This is able to increase their target market passed to what the competition has the ability for. Nike has a few different segments inside their own company, Jordan and Tiger Woods Golf, which in effect, is able to narrow down their target market even more. As a global player, Nike is known throughout the entire world; culturally the brand is easily transcendent and can be manipulated based on what the target market