Preview

nike marketing

Powerful Essays
Open Document
Open Document
1553 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
nike marketing
M1 –
Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers, their marketing techniques are both slightly similar and very different.
Differences
Cadburys offer mass production of every individual product on offer in over 1,000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online.
Cadburys offer prizes with special chocolate products for their customers to win. Topshop on the other hand don’t offer prizes with products.
Cadburys continuously offer advertisements through television commercials about there latest products and offers, where as topshop avoid tv commercials and stick to posters and magazine edits.
Cadburys offer a museum type building named ‘Cadburys world’ which allows there customers to have an insight of how all of their products are made, the best chocolate experience possible! In comparison to Topshop who offer their clothing stores and products inside, this is a different type of experience for the customers.
Cadburys ensure their adverts are catchy and memorable, where as Tophshop don’t offer on screen commercials in order to get this attention from their consumers.
Topshop sell their products in store as well as online, through there computer based website. Cadburys on the other hand only sell their products in store, however they do offer a website showing each individual product on offer in stores.
Similarities
Cadburys continuously offer seasonal products related to occasion, similar to topshop, they follow fashion trends between 4 seasons and offer occasion related clothing and accessories.
Both companies have noticeable logos recognized by the public and their target audience, gaining sales and recognition.
Topshop and Cadburys both offer advertisements through posters, social media and billbpards gaining a wide range of audience

D1 –

You May Also Find These Documents Helpful

  • Powerful Essays

    P1 BUSINESS BTEC

    • 2413 Words
    • 10 Pages

    Another growth strategy that Cadbury use to gain a bigger share of the market, they do things such as releasing or re-releasing products at certain times of the year. For example they release Crème Eggs at Easter time as they know that people will buy them, especially children. A new product that they released is the ‘egg and spoon’ they have done this to attract new customers; this product is aimed at children. They also things such as putting pressure on impulse buyers, they are planning on doing this by putting vending machines in places where people do not generally eat chocolate, places such as; offices, pubs and…

    • 2413 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Unit 3 P1

    • 492 Words
    • 2 Pages

    Cadbury Enterprises pte Ltd, commonly known as ‘Cadbury’ is a British confectionery company, which is best known for their confectionary products such as ‘Dairy Milk’ chocolate, ‘Crème Eggs’ and the ‘Roses’ chocolate selection box.…

    • 492 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is most recognised in the U.K this is more than likely due to the fact that Cadbury originates from the U.K, so it advertised more. The logo has been around for many decades now it has weaved its way into people's perception of what chocolate is, when people think of chocolate the first thing is a bar of Cadbury's Dairy Milk, that is how much it has been plastered around for years. The use of this logo has enabled Cadbury to sell billions of their products over many years as it is the simplest way for people to recognise the company which then creates a craving for chocolate, they will then purchase a Cadbury's chocolate bar, so it is easy to say that Cadbury have market very well using the strategy of Branding. Another aspect of branding in which Cadbury has made strong uses of is the colour and text, they have packaged all their products in a darkish purple, this shade of purple is perceived to be luxurious, smooth and comforting, and when these colours are seen you instantaneously think of Cadbury which makes you think that their chocolate bars are luxurious, smooth and comforting, all the things a customer wants from a chocolate bar. The text itself, saying "Cadbury", is written in an elegant font and also is thick, so it looks like Cadbury is written in chocolate although is still stylish and grand. All of these make Cadbury's use of Branding appear good although they have a slogan, "a glass and half", this refers to the amount of milk that went into their chocolate per…

    • 1468 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    A detailed review of a Cadbury Dream chocolate bar (50g) and a Haigh 's gift box of milk assortments (300g) have been compared and contrasted. The review was a thorough analysis into the marketing mix involved for both products.…

    • 2297 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Cadburys used different methods to complete a market research for their product ‘Cadburys Snaps’. All the techniques they used influenced the way they launched and produced their new product.…

    • 2587 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Marketing Case Study

    • 1063 Words
    • 5 Pages

    A Marketing case study on Cadbury’s new advertising campaign for the Crispy Crunch chocolate bar.…

    • 1063 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Cadburys Swot and Pestle

    • 1316 Words
    • 6 Pages

    Cadburys look after their staff therefore staff stay loyal to Cadbury and become more motivated and driven to work for Cadburys. Cadburys also encourage their staff to bring forward new ideas, like the flake, which will further motivate their staff as they know that they are being listened too.…

    • 1316 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    The 1980’s bought Cadbury to expand their range such as After Dinner Mints, the company when merging with Red Tulip Company and also their brand as advertisements starring Pro. Miller demonstrated household experiments.…

    • 668 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Which produces various occasions, Christmas, furthers day,Childrens day, Easter, etc. Cadbury uses communication strategy "choose Cadbury" ensuring that Cadbury chocolates available and suitable on every occasions.(Bhasin, 2016)…

    • 1164 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    On the other hand, Cadbury is a confectionery and is the industry's second-largest globally after Mars (Gray, 2009) and the company operates in approx. 50 countries worldwide. Their capabilities, brand popularity and innovation represent their main competitive advantages (“Using Open Innovation to Ensure Competitive Advantage”, 2010).…

    • 456 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Salg i 33 lande: Albanien, Østrig, Belgien, Bulgarien, Bosnien, Kroatia, Tjekkiet, Danmark, Estland, Finland, Frankrig, Tyskland, Grækenland, Ungarn, Irland, Italien, Letland, Litauen, Luxembourg, Makedonien, Montenegro, Holland, Norge, Polen, Portugal, Rumænien, Serbien, Slovakiet, Slovenien, Spanien, Sverige, Schweiz og Storbritannien.…

    • 424 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Cadbury began portraying their business vision of ‘working together to create brands people love’ in the early 1900’s when they decided to…

    • 1589 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc.…

    • 8160 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    Cadbury India is a food product company with interests in chocolate confectionery, milk food drinks, snacks, and candy. Cadbury is the market leader in chocolate .confectionery business with a market share over 70%. Some of the key brands of Cadbury are Cadbury dairy milk, 5 star, Perk, Eclairs, Celebration, Temptations, and Gems, In milk food drinks segment, Cadbury’s main product –Bournvita is the leading malted food Drink in the Country.…

    • 747 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Details About 4 P's

    • 3495 Words
    • 14 Pages

    Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905.…

    • 3495 Words
    • 14 Pages
    Good Essays