Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers, their marketing techniques are both slightly similar and very different.
Differences
Cadburys offer mass production of every individual product on offer in over 1,000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online.
Cadburys offer prizes with special chocolate products for their customers to win. Topshop on the other hand don’t offer prizes with products.
Cadburys continuously offer advertisements through television commercials about there latest products and offers, where as topshop avoid tv commercials and stick to posters and magazine edits.
Cadburys offer a museum type building named ‘Cadburys world’ which allows there customers to have an insight of how all of their products are made, the best chocolate experience possible! In comparison to Topshop who offer their clothing stores and products inside, this is a different type of experience for the customers.
Cadburys ensure their adverts are catchy and memorable, where as Tophshop don’t offer on screen commercials in order to get this attention from their consumers.
Topshop sell their products in store as well as online, through there computer based website. Cadburys on the other hand only sell their products in store, however they do offer a website showing each individual product on offer in stores.
Similarities
Cadburys continuously offer seasonal products related to occasion, similar to topshop, they follow fashion trends between 4 seasons and offer occasion related clothing and accessories.
Both companies have noticeable logos recognized by the public and their target audience, gaining sales and recognition.
Topshop and Cadburys both offer advertisements through posters, social media and billbpards gaining a wide range of audience
D1 –