P1 BUSINESS BTEC
P1- Describe how marketing techniques are used to market products in two organisations.
Cadbury
The marketing techniques that Cadbury use could be things such as: branding, relationship marketing, growth and survival strategies.
Growth Strategies
Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers, like selling their products in multi-packs. This means that the customers can buy their products in larger quantities and it will encourage them to do so as they can have more of the product instead of buying it individually. They also use product development strategies such as selling new products in an existing market. For example they add other products to some of their existing brands such as dairy milk. They’ve added things such as ‘Crunchie’ to the original Dairy milk. Cadbury also increase the size of their products for example they do share sizes of Dairy milk.
Cadbury also try to enter new markets by using market development strategies. These are things such as selling their products in new geographical areas, or through new channels of distribution. An example of this would be that Cadbury has just been bought by the American company Kraft. This means that Cadbury will now be selling their products overseas in America.
Another growth strategy that Cadbury use to gain a bigger share of the market, they do things such as releasing or re-releasing products at certain times of the year. For example they release Crème Eggs at Easter time as they know that people will buy them, especially children. A new product that they released is the ‘egg and spoon’ they have done this to attract new customers; this product is aimed at children. They also things such as putting pressure on impulse buyers, they are planning on doing this by putting vending machines in places where people do not generally eat chocolate, places such as; offices, pubs and
Cadbury
The marketing techniques that Cadbury use could be things such as: branding, relationship marketing, growth and survival strategies.
Growth Strategies
Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers, like selling their products in multi-packs. This means that the customers can buy their products in larger quantities and it will encourage them to do so as they can have more of the product instead of buying it individually. They also use product development strategies such as selling new products in an existing market. For example they add other products to some of their existing brands such as dairy milk. They’ve added things such as ‘Crunchie’ to the original Dairy milk. Cadbury also increase the size of their products for example they do share sizes of Dairy milk.
Cadbury also try to enter new markets by using market development strategies. These are things such as selling their products in new geographical areas, or through new channels of distribution. An example of this would be that Cadbury has just been bought by the American company Kraft. This means that Cadbury will now be selling their products overseas in America.
Another growth strategy that Cadbury use to gain a bigger share of the market, they do things such as releasing or re-releasing products at certain times of the year. For example they release Crème Eggs at Easter time as they know that people will buy them, especially children. A new product that they released is the ‘egg and spoon’ they have done this to attract new customers; this product is aimed at children. They also things such as putting pressure on impulse buyers, they are planning on doing this by putting vending machines in places where people do not generally eat chocolate, places such as; offices, pubs and