SUBMITTED TO:
PROF, SHAFIQ-UL-REHMAN SB
SUBMITTED BY:
Muhammad Tayyab 111405
Umair ahmad 111402
Waqar Ahmad 111401
Institute of Management Sciences, (Pak-Aims) Lahore
Table of Content
Acknowledgment:
Firstly we would thank Allah for giving us this opportunity and the resources to be able to do something productive with our life. Without his blessing we would not be able to come as far as we have.
We dedicate our assignment to our Managerial Economics teacher, Prof: Shafiq ul Rehman Sb who imparted the essential and crucial knowledge of Managerial Economics and assigned us this project to express the knowledge and skills which we have learned in the class. His guidelines and teaching method and technique have been very useful for us not only in preparing of this report but also for our future life. He helped us to find new ways of being innovative and creative; this report was not possible without his help and continuous direction.
Introduction:
Cadbury is one of the fastest growing companies among all multinationals and national companies engaged in milky and dairy products. Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West Country in 1794.
In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his father 's drapery and silk business in the then fashionable part of Birmingham.
Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new sideline - cocoa and drinking chocolate, which he prepared using a mortar and pestle.
Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury enjoyed by the elite of English society. Customers at John Cadbury 's shop were amongst the most prosperous Birmingham families, the only ones who could afford the delicacy. Cocoa beans were imported from South and Central America
References: http://news.bbc.co.uk/local/birmingham/hi/people_and_places/newsid_8467000/8467606.stm www.Cadbury.com www.nestle.com Group study discussion, research and book study of Managerial Economic by www.down.com/articals www.cadbury.co.uk Wikipedia www.businessteacher.org.uk