Cadburys Swot and Pestle
SWOT analysis
Strengths
Cadbury has a strong manufacturing competence, established brand name and a leader in innovation. People trust the company and support the brand.
Cadbury’s is fully focused on chocolate, candy, and chewing gum, with a unique understanding of consumer in the segments. This allow Cadburys to be able to put all efforts and resources into just this area, concentrating all R&D and marketing here and not using money in other areas.
Ability to respond to the market needs, so can adapt products to sell better
Strong ethical approach, social responsibility is seen as strong giving the company positive brand recognition.
Cadburys have growth in emerging markets, like India. Cadburys understands the markets and are able to penetrate these markets before other companies like Mars and Nestle. They are now dealing in over 60 countries so they have a strong understanding of the different cultures.
Recognised advertising campaigns e.g. Gorilla advert and eyebrow advert. People are talking about Cadburys giving them greater brand recognition.
Diversity of products (chocolate, chewing gum, drinks (until 2008) and Cadburys world) - not having all their eggs in one basket.
Cadburys look after their staff therefore staff stay loyal to Cadbury and become more motivated and driven to work for Cadburys. Cadburys also encourage their staff to bring forward new ideas, like the flake, which will further motivate their staff as they know that they are being listened too.
Weaknesses
Dependant on confectionary market, which could decrease due to the Government health kick, whereas other companies like Nestle have a more diverse product portfolio.
Controversial takeover by Kraft- could damage the Cadbury’s name
Entering new markets (international) requires huge investment; Cadburys may not have the funds to support existing products, marketing R&D after the investments they put into new markets.
In 1970 they were at risk of
Strengths
Cadbury has a strong manufacturing competence, established brand name and a leader in innovation. People trust the company and support the brand.
Cadbury’s is fully focused on chocolate, candy, and chewing gum, with a unique understanding of consumer in the segments. This allow Cadburys to be able to put all efforts and resources into just this area, concentrating all R&D and marketing here and not using money in other areas.
Ability to respond to the market needs, so can adapt products to sell better
Strong ethical approach, social responsibility is seen as strong giving the company positive brand recognition.
Cadburys have growth in emerging markets, like India. Cadburys understands the markets and are able to penetrate these markets before other companies like Mars and Nestle. They are now dealing in over 60 countries so they have a strong understanding of the different cultures.
Recognised advertising campaigns e.g. Gorilla advert and eyebrow advert. People are talking about Cadburys giving them greater brand recognition.
Diversity of products (chocolate, chewing gum, drinks (until 2008) and Cadburys world) - not having all their eggs in one basket.
Cadburys look after their staff therefore staff stay loyal to Cadbury and become more motivated and driven to work for Cadburys. Cadburys also encourage their staff to bring forward new ideas, like the flake, which will further motivate their staff as they know that they are being listened too.
Weaknesses
Dependant on confectionary market, which could decrease due to the Government health kick, whereas other companies like Nestle have a more diverse product portfolio.
Controversial takeover by Kraft- could damage the Cadbury’s name
Entering new markets (international) requires huge investment; Cadburys may not have the funds to support existing products, marketing R&D after the investments they put into new markets.
In 1970 they were at risk of