Cadbury and the Environment
INTRODUCTION
Around the world, there is one name synonymous with chocolates - Cadbury. Named after its founder John Cadbury in 1824, Cadbury - Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, England - began only as a coffee stall producing coffee, tea and drinking chocolate, to a global chocolate and confectionary producing giant it is known today. With only a little over a decade shy of 2 centuries of operation, Cadbury has been in various mergers and acquisitions. This paper examine Cadbury’s performance in society, highlighting both areas of achievement and those requiring improvement.
CADBURY’S ACHIEVEMENTS IN FULFILLING NEEDS WITHIN SOCIETY
The formal definition os social responsibility is managements’s obligation to make choices and take actions that will contribute to the welfare and interests of society as well as the organisation (Szwajkowski, 1986; David et al., 1979). As straightforward as this definition seems, social responsibility can be a difficult concept to grasp, because different people have different beliefs about which action improve society’s welfare (Sherwin, 1983).
As quoted from Todd Stitzer, Chief Executive Officer, Cadbury Schweppes in 2006, “business should and can be a force for good in the world” (Corporate and Social Responsibility Report, 2006). Since its beginning, during 19th Century England, Cadbury have lived by their values. Family believes had much to do with their reason for operations. Cadburys were Quakers, a member of the Religious Society of Friends, a Christian sect founded by George Fox about 1650, whose central belief is the doctrine of the Inner Light. Quakers reject sacraments, ritual, and formal ministry, hold meetings at which any member may speak, and have promoted many causes for social reform, as defined by Merriam-Webster Dictionary.
Cadbury began portraying their business vision of ‘working together to create brands people love’ in the early 1900’s when they decided to
Around the world, there is one name synonymous with chocolates - Cadbury. Named after its founder John Cadbury in 1824, Cadbury - Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, England - began only as a coffee stall producing coffee, tea and drinking chocolate, to a global chocolate and confectionary producing giant it is known today. With only a little over a decade shy of 2 centuries of operation, Cadbury has been in various mergers and acquisitions. This paper examine Cadbury’s performance in society, highlighting both areas of achievement and those requiring improvement.
CADBURY’S ACHIEVEMENTS IN FULFILLING NEEDS WITHIN SOCIETY
The formal definition os social responsibility is managements’s obligation to make choices and take actions that will contribute to the welfare and interests of society as well as the organisation (Szwajkowski, 1986; David et al., 1979). As straightforward as this definition seems, social responsibility can be a difficult concept to grasp, because different people have different beliefs about which action improve society’s welfare (Sherwin, 1983).
As quoted from Todd Stitzer, Chief Executive Officer, Cadbury Schweppes in 2006, “business should and can be a force for good in the world” (Corporate and Social Responsibility Report, 2006). Since its beginning, during 19th Century England, Cadbury have lived by their values. Family believes had much to do with their reason for operations. Cadburys were Quakers, a member of the Religious Society of Friends, a Christian sect founded by George Fox about 1650, whose central belief is the doctrine of the Inner Light. Quakers reject sacraments, ritual, and formal ministry, hold meetings at which any member may speak, and have promoted many causes for social reform, as defined by Merriam-Webster Dictionary.
Cadbury began portraying their business vision of ‘working together to create brands people love’ in the early 1900’s when they decided to
References: http://www.cadbury.com/ourresponsibilities/community/ourachievements/Pages/ ourachievements.aspx (accessed 3 Aug 2010) Cadbury Recalls After Health Fears. 23 June 2006. http://news.bbc.co.uk/2/hi/uk_news/5110674.stm (accessed 3 Aug 2010) Corporate and Social Responsibility Report, 2006. Cadbury Schweppes. Szwajkowski, E. W. (1986). The Myths and Realities of Research on Organizational Misconduct, in J Sherwin, D. S. (November-December 1983). The Ethical Roots of the Business System. Harvard Business Review, 61, 183-92.