Nissan Leaf
1. Identify the trends and changes that are occurring in the market that impact your chosen product’s customers. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economics, Demographics, and Socio-Cultural happenings in this marketplace.
Technological Forces:
Trends:
* Automation: Many individuals prefer cars with automatic features so that it eases them to drive. New features attract them and tend to buy such cars than other normal cars. * More number of companies are trying to be perfectionist in their own way as this car also provides a quiet drive as they do not have conventional fossil fuel engines. * New cars do not give warranties.
Changes:
* More user friendly with 4.3 inch touch screen, charging and energy data read out, IPod connectivity etc. Besides people can stay connected to this car remotely through computers and mobile phones. * People spending less on repairs as these are streamlined and therefore contain less number of parts.
Regulatory Forces: Trends: * People in Canada are benefitted from fair price starting from $30,000 with high quality services. Therefore increased awareness as a smart green car which neither uses petrol nor diesel is an ethical business practice followed. * Nissan Leaf undergoes through rigorous technical tests for ensuring safety. Although, it has been awarded “Top Safety Pick” by Insurance Institute for Highway Safety (IIHS) which recognizes vehicle for excellent performance in four passenger safety tests.
Changes:
* Many vehicles present a false interpretation of their product therefore all the claims has to be precise for Nissan Leaf in order to follow the code by Advertising Standards Canada to safety advertising to minor and children etc. Whereas, it has LATCH (Lower Anchors and Tethers for Children) system especially designed for the safety of child’s door locks.
Economic Trends:
Trends:
* People have other options for spending
Technological Forces:
Trends:
* Automation: Many individuals prefer cars with automatic features so that it eases them to drive. New features attract them and tend to buy such cars than other normal cars. * More number of companies are trying to be perfectionist in their own way as this car also provides a quiet drive as they do not have conventional fossil fuel engines. * New cars do not give warranties.
Changes:
* More user friendly with 4.3 inch touch screen, charging and energy data read out, IPod connectivity etc. Besides people can stay connected to this car remotely through computers and mobile phones. * People spending less on repairs as these are streamlined and therefore contain less number of parts.
Regulatory Forces: Trends: * People in Canada are benefitted from fair price starting from $30,000 with high quality services. Therefore increased awareness as a smart green car which neither uses petrol nor diesel is an ethical business practice followed. * Nissan Leaf undergoes through rigorous technical tests for ensuring safety. Although, it has been awarded “Top Safety Pick” by Insurance Institute for Highway Safety (IIHS) which recognizes vehicle for excellent performance in four passenger safety tests.
Changes:
* Many vehicles present a false interpretation of their product therefore all the claims has to be precise for Nissan Leaf in order to follow the code by Advertising Standards Canada to safety advertising to minor and children etc. Whereas, it has LATCH (Lower Anchors and Tethers for Children) system especially designed for the safety of child’s door locks.
Economic Trends:
Trends:
* People have other options for spending