Niva
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The sentence above is a promotion line from the website of Nivea Visage Young. Nivea is a worldwide known cosmetic brand which is owned by the German company Beiersdorf. The brand is well known for the specialised products for skin and beauty care. In the year of 2005, Nivea launched NIVEA VISAGE Young as a part of the Nivea Visage range. The idea behind this new product range was the focus on a new target group: the young women with the age of 13 to 19. The products of the Visage Young product range help the young woman to develop a proper skin care routine to help keep their skin looking healthy and beautiful.
The moment Nivea launched their new product range; they had to create an effective balance in the product, price, place and promotion. These four elements together make the marketing mix, or just the four P’s. It is vital that Nivea balances these four elements correct in order to make the product successful.
After two years, in 2007, Nivea re-launched the Nivea Visage Young range to further optimise their position in the market. The brand developed the product by creating new formulas, new design and a new name. Below the four elements of the marketing mix are explained.
The four P’s.
To achieve an effective marketing campaign you have to find a perfect combination of the four P’s.
The first element of the mix is the product. To achieve the goals set, Nivea really has to understand the market. By doing market research, they could understand the market and the needs of the consumer. Nivea does market research in number of different ways:
Using focus groups to listen to consumers directly;
Gathering data from consumers through a variety of different research techniques;
Product testing with consumers in
The sentence above is a promotion line from the website of Nivea Visage Young. Nivea is a worldwide known cosmetic brand which is owned by the German company Beiersdorf. The brand is well known for the specialised products for skin and beauty care. In the year of 2005, Nivea launched NIVEA VISAGE Young as a part of the Nivea Visage range. The idea behind this new product range was the focus on a new target group: the young women with the age of 13 to 19. The products of the Visage Young product range help the young woman to develop a proper skin care routine to help keep their skin looking healthy and beautiful.
The moment Nivea launched their new product range; they had to create an effective balance in the product, price, place and promotion. These four elements together make the marketing mix, or just the four P’s. It is vital that Nivea balances these four elements correct in order to make the product successful.
After two years, in 2007, Nivea re-launched the Nivea Visage Young range to further optimise their position in the market. The brand developed the product by creating new formulas, new design and a new name. Below the four elements of the marketing mix are explained.
The four P’s.
To achieve an effective marketing campaign you have to find a perfect combination of the four P’s.
The first element of the mix is the product. To achieve the goals set, Nivea really has to understand the market. By doing market research, they could understand the market and the needs of the consumer. Nivea does market research in number of different ways:
Using focus groups to listen to consumers directly;
Gathering data from consumers through a variety of different research techniques;
Product testing with consumers in