Go East Young People, Go East

In summary, Go East, Young People, Go East, discloses the business ventures of a company known as Electronic Visions and its company representatives Mrs. Amanda Brendhart, Mr. Jose Gutierrez, and Mrs. Rhoda Schreiber. Furthermore, Visions and its associates sell needed components to computer manufacturers and to stimulate their success they have decided to market to countries within Asia. They are confident that they will be able to sell their products for competitive prices within potentially lucrative companies in the near future with the elimination of trade barriers. Moreover, they plan to find partners within their target markets while simultaneously determining the best strategic marketing plans and entry strategies. 1. The type of entry and ownership approach I would recommend for Electronic Visions is direct
exporting or to engage in a foreign production approach. This is so seeing as Electronic Visions is interested in expanding to Asia as company representatives believe prominent “countries such as China, Malaysia, and Thailand will become lucrative markets (301). Thus, direct ownership would allow Electronic Visions to create significant intermediaries throughout this future, potentially thriving market in order to reap strong success. However, in order to develop the strongest sales approach Electronic Visions may wish to participate in foreign production in order to gain a “strong local presence” (). This is so seeing as according to the MBA Knowledge Base article Global Market Entry and Exit Strategies, “many companies to open a new market and serve local customers better, exporting into that market is not a sufficiently strong commitment” (). 2.
Furthermore, the partners could use the four P’s of marketing to help implement the best strategy when determining their marketing strategy. For instance, the representatives of Electronic Visions could ensure their product is appealing to the market in which they are attempting to enter. Although they may believe their products possess a quality appealing to this new market and country, they must assess if it is satisfying the major needs of their new customer base. Moreover, the representatives must question whether the price is reasonable compared to those standards well-known by consumers of that country. This is important to determine as this factor may determine how responsive the country is to the products regardless of whether a niche is being filled. Furthermore, representatives must consider both the place and location of their organization as well as promotion in order to best determine their marketing strategy. For instance, they must consider which locations are suitable and easy for customers to travel to along with promotional stimulants within the organization in order to stimulate success within the
market. 3. Visions may have major problems if it must be globally coordinated. This is so seeing as company representatives Mrs. Brendhart, Mr. Gutierrez and Mrs. Schreiber must completely reevaluate their strategic approach along with other significant aspects of the organization. If the representatives refuse to do so they will poorly be able to market to an international market outside of, for instance, ensuring a homogenous quality of their products for sale. This is so seeing as if they fail to adapt or engage in flexibility to please a worldwide market they and their company has the potential to fail completely amongst competitors. However, if Visions reacts and adapts accordingly major issues will not present themselves as factors which will completely determine the existence of the business but rather pose as an indicator for further adaptability to the abundant market.