Njoy

1// What is Communication? Discuss the importance of it.

Communication The word communication probably is derived from the Latin word ‘communis’ which means common some people think that the word communication has been originated from the French word ‘communing’ which means the act of communication. It also means sharing of information and intelligence. According to E. Jaquer-“Communication is the sum total of directly and indirectly consciously and unconsciously transmitted of feelings, attitudes and wishes.” According to Murphy and Peck-“Communication is the two way process of exchanging ideas or information between human beings.” From the above discussion, communication is the way of exchanging and transmitting data, information opinions, facts, etc. to create meaningful picture among the parties involved in communication.

Importance of Communication Modern civilization completely depends on improved communication. Communication is important in personal life, organizational life, state life, even in social life. But it is specially important in the field of business, trade and industry. Business communication is so important in business, business want and need people with good communication skills. Evidence of the importance of communication in business is found in numerous surveys of executives, recruits, and academicians. Without exception, these surveys have found that communication ranks at or near the top of the business skills needed to success. Typical of these surveys is one by Robert Half International of the 1000 largest employers in the United States. According to 96 percent of the executives surveyed, today’s employees must have good communication skills to advance professionally. Importance of communication in business is discussed below(i) Exchange of Information- Communication helps in exchanging information or ideas. For the achievement of any objective exchange of information or idea is important. Help in preparing plans- Communication helps in preparing plans. In preparing any plan some information’s are required. Communication supplies those information’s and helps in making effective plans.

(ii)

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(iii)

Effective Direction- The entire work of direction involved with communication. Without using communicational devices superiors cannot issue orders or instructions to their subordinates. Coordination- Communication helps in coordinating the activities of various work groups or departments. Cooperation also becomes impossible, because people cannot communicate their needs and feelings to others. Better performance and job satisfaction- When communication is effective it tends to encourage better performance and job satisfaction. People understand their job better and feel more involved in them. It increases efficiency- Communication helps to increase the efficiency of the business organization. When communication is effective, employees get all information’s and can perform well. It increases their sense of responsibility. Development of relations- Effective communication plays a vital role in improving the relationship between labour and management. Frequent mutual transfer of information’s remove misunderstanding and creates a cordial atmosphere in the organization. Publicity of goods- Large companies give special emphasis on advertisement and publicity of goods for the purpose of creating and maintaining markets. Solving problems- Communication helps in solving organizational problems. It tends to increase better understanding among the employees, which reduces grievances and removes misunderstanding and conflict. International relation- No country in the present world is self sufficient. Every country is dependent on others for many reasons. Here, communication plays a very vital role. It plays important role in developing international relations.

(iv)

(v)

(vi)

(vii)

(viii)

(ix)

(x)

Each and every business needs good communicators. But most people do not communicate well. By improving one’s communication ability one can improve his chance of success.

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2// What are the types of communication?

The word communication probably is derived from the Latin word ‘communis’ which means common some people think that the word communication has been originated from the French word ‘communing’ which means the act of communication. It also means sharing of information and intelligence. According to E. Jaquer-“Communication is the sum total of directly and indirectly consciously and unconsciously transmitted of feelings, attitudes and wishes.” According to Murphy and Peck-“Communication is the two way process of exchanging ideas or information between human beings.” From the above discussion, communication is the way of exchanging and transmitting data, information opinions, facts, etc. to create meaningful picture among the parties involved in communication.

Types of communication The importance of communication to business becomes even more apparent when we consider the communication activities of an organization from an overall point of view. There are three broad categories of communication. They are as follows(i) (ii) (iii) Internal-Operational communication External-Operational communication Personal communication

Here is a short proper outline of all these three typesInternal-operational communication- All the communication that occurs in conducting work within a business in internal operational. This is the communication among the business’s workers that is done to create, implement, and track the success of the business’s operating plan. By operating plan we mean the procedure that the business has developed to do whatever it was formed to do-for example, to manufacture products, provide a service, sell goods, giving orders, assembling reports, or writing email. External-operational communication- The work-related communicating that a business does with people and groups outside the business is external-operational communication. This is the business’s communication with its publics- suppliers, service companies, customers, government agencies, the general public, and others. Every external message conveys an image of the company. For example, personal selling, telephone, advertising, and writing messages are external-operational communication.

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Personal Communication- Not all the communication that occurs in business is operational. In fact, much of it is without apparent purpose as far as the operating plan of the business is concerned. This type of communication is personal. Do not make the mistake of underestimating its importance. Personal communication helps make and sustain the relationships upon which business depends. Personal communication affects employee attitude and attitude affect employee performance. Personal communication elements can enhance internal and external business communication. Both internal and external communications are vital along with personal communication to business success.

3// What are the truths of communication? The word communication probably is derived from the Latin word ‘communis’ which means common some people think that the word communication has been originated from the French word ‘communing’ which means the act of communication. It also means sharing of information and intelligence. According to E. Jaquer-“Communication is the sum total of directly and indirectly consciously and unconsciously transmitted of feelings, attitudes and wishes.” According to Murphy and Peck-“Communication is the two way process of exchanging ideas or information between human beings.” From the above discussion, communication is the way of exchanging and transmitting data, information opinions, facts, etc. to create meaningful picture among the parties involved in communication.

Truths of communication Business communication shares with other kinds of communication four foundational truths, each having to do with the challenge of getting others to share our points of view. Skillful communicators have a healthy respect for these truths and are motivated by them to plan and construct messages carefully. The truths are here(i) (ii) (iii) (iv) Meaning is in the mind, and no two minds are alike. The symbols of communicators are not perfect. Communication is about information and relationship. Messages that are sent are not always received.

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As the truths are much more important to business and the short explanation is also hereMeaning is in the mind, and no two minds are alike- In the process of understanding and solving a communication problem, we use the mental resources we have to construct a vision of the situation and a sense of purpose. These, in turn, direct our communication choices. When our recipients receive our message, they have to use their unique mental resource in order to guess and evaluate the particular context. It is actually quite an accomplishment for our communication successfully to cross the divide between ourselves and others. The symbols of communicators are not perfect, and so are our best communication efforts- There is no intrinsic relationship between any symbols, including words and what they are being used to represent. The correlation between words and reality depends on social convention. When enough people agree that a word will have a certain meaning, then it will-until new social influences cause the meaning change. When communicators are using the same terms but with different meanings, they are experiencing a form of miscommunication known as ‘bypassing’. Communication is about information and relationship- Getting important ideas from one place to another is critical to the success of any business and organizations. Every act of communication carries with it an implied view of communicator’s relationships. When we have to plan and craft messages, we have to be careful and not to neglect this important dimension, which can make or break your communication efforts. Because communication always involves human relations, it also involves ethics. Each message is an effort to engage other person, shape their attitudes and influence their behavior. Messages that are sent are not always received- In many cases senders want to express a view of a message which the receivers cannot get. Some time receivers get the wrong meaning of a message which is not meant by the senders. So it is basically sender’s inability, after sending a message how does the receiver get it.

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