Preview

nokia

Satisfactory Essays
Open Document
Open Document
649 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
nokia
In 2007, Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure, with a focus on offering innovative mobile broadband technology and services.
In 2011, Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic partnership Nokia and Microsoft set about establishing an alternative ecosystem to rival iOS and Android. In 2011, Nokia also started to make a number of changes to its operations and company culture that would in the course of the next two years lead to shortened product development times, improved product quality and better responsiveness to market demand.
In 2013, Nokia moved to reinvent itself with two transformative transactions. The first was the purchase of Siemens’ stake in NSN, which was nearing the end of a deep restructuring and remarkable transformation. The second was the announcement of the sale of substantially all of Nokia’s Devices & Services business to Microsoft. The Microsoft transaction was originally announced on September 3, 2013 and was Our story
Nokia has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning with one paper mill, the company has participated in many sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics, plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best known for its revolutionary wireless communication technologies, which have connected billions of people through networks and mobile phones.
Nokia’s history dates back to 1865, when mining engineer Fredrik Idestam set up his first wood pulp mill at the Tammerkoski Rapids in Southwestern Finland. A few years

You May Also Find These Documents Helpful

  • Good Essays

    Microsoft’s $7.2 billion acquisition of Nokia’s smartphone business closed at the end of 2013. This added some 30,000 employees and kicked off an entirely new phase in the company’s devices and services strategy. Microsoft has a history of difficult and failed acquisitions, including the $6.3 billion purchase of aQuantive and a $1.4 billion purchase of Navision. No doubt Microsoft’s CEO learned a few lessons from that process. Applying them to successfully integrate Nokia will be one of his first big challenges, but also a great opportunity to make Microsoft more relevant in a key market.…

    • 536 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    From a papermill company founded almost 150 years ago, Nokia is a multinational communications corporation that is headquartered in Finland and engaged in the market of manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Nokia produces a wide range of mobile devices and offers Internet services such as applications, games, music, maps, media and messaging through its OVI platform. Its global device market share was 23% in the second quarter 2011.…

    • 2002 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    HRM587 Course Project

    • 2598 Words
    • 8 Pages

    Nokia Corporation was founded in 1967 as a technology corporation that worked hard in the industry to introduce cellular phones in the market, very specifically in the 1970’s when cellular phones were invented and gotten so much attention from consumers. Nokia was the leader in the market for large number of years until 2007 when smartphones took over the old cellular phones. After 2007 Nokia became the follower instead of continuing to be the leader in the industry, and that is all because their products of smartphones did not have…

    • 2598 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Nokia plans to form a strategic partnership with Microsoft to build a global mobile ecosystem based on highly complementary assets. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products and have unrivalled scale, product breadth, geographical reach, and brand identity. With Windows Phone as its primary smartphone platform, Nokia would help drive the future of the platform by leveraging its expertise on hardware optimization, software customization, language support and scale. Nokia and Microsoft would also combine services assets to drive innovation. Nokia Maps, for example, would be at the heart of key Microsoft assets like Bing and AdCenter, and Nokia’s application and…

    • 977 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nokia Microsoft Alliance

    • 1413 Words
    • 6 Pages

    Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.…

    • 1413 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Nokia Marketing Plan

    • 3407 Words
    • 14 Pages

    Nokia’s overall objective is to develop and maximize brand exposure in order to increase brand loyalty, market share, and revenue in North America. Within one year, Nokia needs to drastically to drive brand exposure to North Americans while creating a student-friendly concept that highlights Nokia’s durability and enhanced OS and applications through the collaboration with Microsoft. Additionally, Nokia will reallocate its R&D funds to accommodate the growth in predicted consumer demand, intense advertising campaigns and new relationships with major mobile product carriers in North America.…

    • 3407 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Nokia- Swot Analysis

    • 1317 Words
    • 6 Pages

    Nokia Corporation (Nokia) is based at Finland. By 1998, Nokia becomes the world’s biggest mobile phone manufacturer. Its focus on telecommunications and its early initiative in GSM technologies made it the leader in mobile phones. Till 1991, company had exported to Europe, Nordic countries and Soviet Union. More than a quarter of its turnover still came from sales in Finland. But after the strategic change of 1992, Nokia saw a huge increase in sales to North America, South America and Asia. Nokia saw unparalleled growth in global sales in 1990s. Due to its strategic change and its decision to cater its product across world, Nokia registered turnover which increased almost fivefold from EUR 6.5 billion to EUR 31 billion between 1996 and 2001.…

    • 1317 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Nokia Brand Audit

    • 2847 Words
    • 11 Pages

    3Press, Release. "Nokia Completes Sale of Substantially All of Its Devices & Services Business to Microsoft." Nokia. N.p., 24 Apr. 2014. Web. 25 Nov. 2014.…

    • 2847 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Nokia has also has a subsidiary Nokia Siemens Networks which produces telecommunications network equipment and provides solutions and services. Nokia produces mobile phones in every segment of mobile phones such as GSM, CDMA and W-CDMA.…

    • 1984 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Nokia Marketing Plan

    • 2960 Words
    • 12 Pages

    In February 2011, Nokia entered into a strategic alliance with Microsoft to launch Windows Phone. Since 2008, Nokia’s shares have in succession delisted from the stock market of London, Frankfurt, Paris and Stockholm. On June 15, 2012, due to lack of funds, Nokia sold their assets on a large scale. As a result, the stock continuously slumped, and the market value shrunk massively; it fell back to the 1980’s levels. On June 15, 2012, Nokia announced to lay off 10,000 employees in a worldwide range and shut down many global mobile phone factories, in order to restructure the senior management team. And until now, the only two regions of Nokia’s mobile phone manufacturing plants are Mainland China and South Korea. (baidu.com, 2012)…

    • 2960 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Nokia Applying Art of War

    • 2413 Words
    • 10 Pages

    Nokia is a company involved in digital technologies, including mobile phones, telecommunications network, wireless data solutions and multimedia terminals. Nokia’s history is from 1865 when engineer Idestam established a wood-pulp mill in southern Finland and start manufacturing paper. The beginning of Nokia’s journey into telecommunication was is in 1960, Nokia´s Cable Work's Electronics department started to conduct research into semiconductor technology.…

    • 2413 Words
    • 10 Pages
    Better Essays
  • Good Essays

    NOKIA AND MICROSOFT

    • 534 Words
    • 2 Pages

    Nokia was one of many cellphone manufacturers that struggled as Apple -1.13%’s iOS and Google GOOGL -1.92%’s Android gained dominance of the smartphone market and displaced cellphones and other smartphones. Rumors of Microsoft’s buyout interest, or lack thereof, in Nokia circulated for years before an alliance shifted to an acquisition. But when Microsoft announced the acquisition last year, the natural question was how the software company planned to generate profits from a cellphone maker that was bleeding money.…

    • 534 Words
    • 2 Pages
    Good Essays
  • Better Essays

    On the 11th of February 2011, Nokia Corporation announced the alliance with Microsoft Corporation, unveiling their aggressive strategy to challenge Google and Apple for domination of the hot smartphone market. In this strategic alliance, Nokia will use Microsoft’s mobile operating system (OP) Windows Phone on its smartphones. As per the deal, Windows Phone would replace Symbian as the primary OS on Nokia’s phones and Nokia would pay royalties to Microsoft for using its OS. Microsoft would in turn provide support to Nokia in selling its new Windows Phone powered smartphones. Nokia’s Canadian CEO, Stephen Elop, and Steve Ballmer, his Microsoft counterpart, announced that Nokia would make Windows Phone its main phone platform, a move that effectively confirms that Nokia’s own platforms, Symbian and MeeGo, were uncompetitive and they would be tossed onto the technology scrap heap. There were mixed reactions from analysts to the alliance between Nokia and Microsoft. The challenge before the senior management at Nokia and Microsoft was how to make the alliance work. Nokia once dominated the market for standard “feature phones” and smartphones, the Internetenabled, multi-media devices that are becoming must-have tools for the business and high-end consumer markets. But Nokia’s Symbian OS has not proved popular with consumers, who have been migrating en masse to Android and Apple phones. As a result, Nokia began to face severe competition from companies like Google, Inc. and Apple, Inc. who entered the market for high-end smartphones after 2007. Analysts said Nokia’s poor focus on software and the lack of the latest OS on its smartphones were the main reasons for its declining market share in the last years. In the autumn of 2010, Nokia faced three choice: the first was to keep developing its own OS, Symbian and MeeGo; the second was to adopt Google’s Android system; and the third was to go with Microsoft. The first…

    • 1128 Words
    • 5 Pages
    Better Essays
  • Good Essays

    samsung and nokia

    • 730 Words
    • 3 Pages

    Meanwhile, figures released by BGR note that 81.6 per cent of all Windows Phone sales coming from Nokia hardware, and as Ballmer noted during the Nokia conference: "sales of Nokia Windows Phones have gone from literally zero two years ago to 7.4 million units in the most recently reported quarter.” It seems logical that if Microsoft want to capitalise on this momentum, small though it is, then assuming direct control of Nokia’s resources was the best way to go.…

    • 730 Words
    • 3 Pages
    Good Essays
  • Better Essays

    But that's not quite right. In the beginning, Nokia has welcomed to its marketing and that manages to turn phones into fashion accessory. More accurate to say that Nokia is based in hardware, not software company. Ultimately company completely underestimate the importance of software for using your phone, including the development of applications. (Chiefs of Apple, by contrast, consider the hardware and software equally important and encouraging multidisciplinary teams.…

    • 1409 Words
    • 6 Pages
    Better Essays

Related Topics