Nokia Marketing Resaerch
Business Overview
Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders, mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871.
Nokia started its involvement in telecommunication industry with Nokia DX 200, an electronic digital switch in 1970s. Then, Nokia had a strategic alliance with Salora which allowed the production of its first automatic cellular phones system in 1981. Next, Nokia successfully came out with the first car phone which was Mobira Senator. As it grew, Nokia involved itself into the production of Global System for Mobile Communication, personal computers and computer devices such as CRT and TFT LCD. It also had collaboration with Symbian for its N-Series phone. According to Phone Arena Statistic, Nokia used to be the world’s leading mobile telephones manufacturer. The organization’s mission is to create a linkage between people and to get them connected with each other as Nokia’s tagline is Connecting People. Nokia’s vision is “Voice Goes Mobile. If it can go mobile – it will”. Through its goals and objectives, Nokia tries to build great communication products, help people eliminate the gap between what matters most to them, allow more life’s opportunities and capture sales volume. Unfortunately, Nokia was among the latest mobile phone companies who created the 3G, which hold a higher risk of being displaced by competitors such as Samsung, Apple and LG. Since the demand for smart phones is soaring, Nokia has many rooms for improvements to regain its leadership status in the mobile communication industry.
Nevertheless, Nokia believes in providing everyone’s needs as a mobile manufacturing industry. Nokia
Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders, mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871.
Nokia started its involvement in telecommunication industry with Nokia DX 200, an electronic digital switch in 1970s. Then, Nokia had a strategic alliance with Salora which allowed the production of its first automatic cellular phones system in 1981. Next, Nokia successfully came out with the first car phone which was Mobira Senator. As it grew, Nokia involved itself into the production of Global System for Mobile Communication, personal computers and computer devices such as CRT and TFT LCD. It also had collaboration with Symbian for its N-Series phone. According to Phone Arena Statistic, Nokia used to be the world’s leading mobile telephones manufacturer. The organization’s mission is to create a linkage between people and to get them connected with each other as Nokia’s tagline is Connecting People. Nokia’s vision is “Voice Goes Mobile. If it can go mobile – it will”. Through its goals and objectives, Nokia tries to build great communication products, help people eliminate the gap between what matters most to them, allow more life’s opportunities and capture sales volume. Unfortunately, Nokia was among the latest mobile phone companies who created the 3G, which hold a higher risk of being displaced by competitors such as Samsung, Apple and LG. Since the demand for smart phones is soaring, Nokia has many rooms for improvements to regain its leadership status in the mobile communication industry.
Nevertheless, Nokia believes in providing everyone’s needs as a mobile manufacturing industry. Nokia
References: Book, two authors Kurtz, D.L., & Boone, L.E. (2012). Principles of Contemporary Marketing (15th ed.). Mason, OH: South-Western Cengage Learning. Chapters in an Internet Document 1. Boc Ly (August 21, 2012) Top EISA award for the Nokia 808 PureView in Nokia Conversation news. From http://conversations.nokia.com/2012/08/21/top-eisa-award-for-the-nokia-808-pureview/ 2. Nokia , Award winning Nokia in Nokia homepage from http://press.nokia.com/corporate/551/award-winning-nokia/ 3. Ziff Davis, Inc., New York, Nokia sales drop in third quarter as Apple and Samsung continue to dominate in ITProPortal 24/7 Tech Commentary and Analysis from:http://www.itproportal.com/2012/11/15/nokia-sales-fall-in-third-quarter-as-apple-and-samsung-continue-to-dominate/#ixzz2CIDVUxBU 4. Matt Lynley , Nokia should have just made an Android smart phone (September ,5 2012) in Business Insider from http://www.businessinsider.com/nokia-windows-phone-lumia-android-smartphone-2012-9 5. Nokia Oyj (Company Profile) in Innovation leaders from http://innovationleaders.org/pdfprofiles/Nokia%20Profile%202007%20%28HR%29.pdf?subject=Nokia%20Company%20Profile