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Case Study Assignments

Week 1: Robin Hood
Completed.

Week 2: Dell Inc. in 2008: Can it Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?

Week 3: Southwest Airlines in 2008: Culture, Values, and Operating Practices

Midterm Exam: Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership

Answer the following questions from the list below: Questions 1, 2, 4, 5, 6, 9, 10, 11, 12, and 13

Week 4: PepsiCo’s Diversification Strategy in 2008

Week 5: Wal-Mart Stores Inc. in 2008: Management’s Initiatives to Transform the Company and Curtail Wal-Mart Bashing

Week 6: Shangri-La Hotels
Answer the following questions from the list of questions below: Questions 1, 2, 3,

Final Exam: Whole Foods Market in 2008: Vision, Core Values, and Strategy
For this case, answer the following questions from the list of questions below:
Questions: 1, 2, 3, 5, 6, 7, and 9

How to Analyze the Case Studies:

Class, instead of answering case questions, we will use the following “Case Analysis Outline” for each of the case studies for Sessions 2 through 6 and for the Midterm and Final Exam. You will need to complete each of the sections in the “Case Analysis Outline.” Some cases will not provide all of the information for each section and that is ok but make sure you take the time to sufficiently cover as much of “Case Analysis Outline” as possible for each case. Please let me know if you have questions.
Case Analysis Outline
Copyright 2003 by Paul Eidson, Ph.D.
1. Analyze the company’s history, development, and growth.
2. Identify the company’s internal strengths and weaknesses.
3. Analyze the external environment.
4. Perform a SWOT analysis.
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
5. Analyze corporate-level strategy (Company as a whole).
6. Analyze business-level strategy (The particular company division or component the case is

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