Preview

Noodles Brand in India

Good Essays
Open Document
Open Document
1044 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Noodles Brand in India
NOODLES

The noodle is a type of staple food made from some type of unleavened dough which is rolled flat and cut into one of a variety of shapes. While long thin strips may be the most common, many varieties of noodles are cut into waves, helices, tubes, strings, shells, folded over, or cut into other shapes. Noodles are usually cooked in boiling water, sometimes with cooking oil or salt added. They are often pan fried or deep fried. Noodles can be refrigerated for short-term storage, or dried and stored for future use.
In English usage, the word "noodle" is an inclusive term that denotes texture and culinary use, and to a lesser extent, shape, as many people may associate it with the more common string varieties, such as spaghetti or ramen. Material composition or geocultural origin must usually be specified. However, the actual word derives from the German Nudel
BRANDS OF NOODLES

1. Maggi 2. Sunfeast 3. Smith & Jones 4. Ching's 5. Top Ramen
MAGGI

Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today, maggi and ready to eat packaged foods are slowly and steadily replacing the traditional rice and dal. Especially brands like the Maggi 2 minutes which said that the noodle could actually be cooked within span of two minutes.
A hot favorite among all the kids of the country noodles has come a long way since its introduction in 1983. Consumed in almost every Indian household Maggi which was initially considered a snack is taking the place of a staple diet in most Indian homes. Due to the fast paced lives lived by most of the Indians today packaged and ready to eat foods are gaining quite a formidable share of the Indian food market. Maggi is almost close to a ready to eat meal that takes just a few minutes behind its preparation and promises great taste as well. It goes without saying that Nestle India Limited's Maggi is

You May Also Find These Documents Helpful

  • Good Essays

    Upon comparing Dr. Martin Luther King Jr. and Dalai Lama it becomes apparent that the two share many similar doctrines and beliefs. Although they come from two totally different backgrounds it seems as though their overall goals and dreams coincide. The most striking similarity is that both men advocated/advocate for peace and nonviolent solutions to problems. While they may have approached matters differently the goal was the same. Analyzing both men one begins to see that they are admired by so many people because of their philosophies.…

    • 340 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Cup O Noodles is an interesting piece of technology. In the real world, it was invented by Nissin Foods as a way to…

    • 634 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Indian consumers are shifting from the concept of traditional home cooked meal to dining out. International and domestic fast-food chains are growing rapidly in India. There is a substantial growth in the availability of varied cuisines in India. About 60% of India’s current population is younger than 30 years old and are welcoming all international brands. Fast food has gained acceptance after the various international food chains adapted their menu’s according to the local Indian taste, that is including vegetarian options. Foreign brands have grabbed 63% share of the Indian quick service restaurants market.…

    • 5205 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Process Essay

    • 790 Words
    • 4 Pages

    The most important part of making this dish is how you prepare the ingredients. Bring out your two deep pots and fill both of them halfway with water, then place both pots on a hot stove. Once the water begins to boil take out the noodles from the box and put them all in the pot, also take the raw chicken and boil it in the other pot. Peel the onion and garlic, then cut the onion in half and separate the rings and put both ingredients into the pot with the raw chicken. While the…

    • 790 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ramen Noodles Business

    • 1616 Words
    • 7 Pages

    Ramen belongs to the restaurant industry. The restaurant concept is to bring original Japanese ramen noodles to the Wellington area. It will be located at 1013 Wellington St Ottawa, ON.…

    • 1616 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Quesadillas

    • 529 Words
    • 3 Pages

    Pasta Ramen is a noodle, but it's not pasta. Mix up your dinner routine with the real thing. Bring water to a boil in a microwave-safe bowl. (Glass and ceramic are good choices; avoid plastic as it may melt.)…

    • 529 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Vietnamese Noodle Soup

    • 414 Words
    • 2 Pages

    Vietnamese noodle soup, which is known as Pho, is a traditional dish of Vietnam. It includes noodles made from rice, beef or chicken, and is often served with fresh mint, cilantro, basil, lime, bean sprouts and peppers. Consumer can also order raw beef fillet with their soup. Pho is originated in the twentieth century, during the time Vietnam invaded by France. It is first appeared in southwest of Hanoi, in Nam Dinh Province. It is usually eaten at lunch or dinner.…

    • 414 Words
    • 2 Pages
    Good Essays
  • Good Essays

    food memoir

    • 1168 Words
    • 3 Pages

    I belong to Tujia, one of the Chinese minorities. Mung rice noodle has been produced by Tujia people, and most of us are used to make it our breakfasts. Simply, from the name, it comes from the marriage of mung and rice. However, Tujia people are used to add soybeans into the mixture of mung and rice. To be honest, I have never made it by myself, instead, I saw my grandmother made it when I was in the primary school. Firstly, my grandmother soaked the soybean, mung and rice in the water one day before using them. After one day, she grinded them into slurry by the millstone. Then, she brushed little colza oil in the iron pan and circled the slurry evenly in the pan. That was my first time knowing how to make Mung rice noodle and I can still remember that the fresh smell of it jumped out just in one second. After it was done, my grandma put it in the hot water and added ginger, scallion, garlic, peper, chilli oil and meat sauce. She smiled at me: “babe, you gonna finish it!” After eating it up, I understood why my grandma was so confident that I could finish it at the beginning.…

    • 1168 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Loreal Case Study

    • 1063 Words
    • 5 Pages

    Positioning - “2 minutes Noodles” i.e., it can be prepared in just 2 minutes and as a good, evening-snack for the children, which contains proteins and calcium As time went on, its positioning changed as “Taste Bhi – Health Bhi” to convince the growing health conscious moms who wants to avoid junk foods to be offered to their kids. 2. Irrelevant Product Concepts Irrelevant product concepts are also one of the key reasons for failure of new brands in the market place. Brooke Bond, a major player in beverages market in India, attempted to launch different…

    • 1063 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Noodles are among the oldest forms of the processed foods consumed in Asia and other parts of the world (Hou, 2001).Noodles can be prepared from wheat flour alone and/or in combination with other ingredients such as rice flour, buckwheat and mung bean.. In the noodle preparation, a crumbly dough is formed which is then passed through a series of rolls to form a sheet. The sheet is then slit to produce noodles (Hou, 2001).…

    • 1541 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    This report was asked by Peter McPherson of Stevenson’s college to Vishwa Dave on a product with brand name Maggi which is manufactured byNestlé India Ltd. And this report has to be submitted as a part of HNC Business curriculum which is to be submitted on or before 18th May.…

    • 1185 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background, operational & other important information provided by the company which would assist in taking the decision for the right brand extension strategy for Maggi.…

    • 600 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Maggi Brand in India

    • 265 Words
    • 2 Pages

    Maggi Comes to India – teething troubles Maggi noodles was launched in India in theearly1980s. Carlo M. Donati, the present Chairman and Managing Director of Nestle India Ltd, brought the instant noodle brand to India during his short stint here in the early eighties. At that time, there was no direct competition. The first competition came from the ready-to-eat snack segment which included snacks like samosas, biscuits or maybe peanuts, that were usually ‘the bought out’ type. The second competition came from the home made snacks like pakodas or sandwiches. So there were no specific buy and make snack! Moreover both competitors had certain drawbacks in comparison. Snacks like samosas are usually bought out, and outside food is generally considered unhygienic and unhealthy. The other competitor, ‘homemade’ snacks overcame both these problems but had the disadvantage of extended preparation time at home. Maggi was positioned as the only hygienic homemade snack! Despite this, Nestlé faced difficulties with their sales after the initial phase. The reason being, the positioning of the product with the wrong target group. Nestle had positioned Maggi as a convenience food product aimed at the target group of working women who hardly found any time for cooking. Unfortunately this could not hold the product for very long. In the course of many market researches and surveys, the firm found that children were the biggest consumers of Maggi noodles. Quickly they repositioned it towards the kids segment with various tools of sales promotion like colour pencils, sketchpens, fun books, Maggi clubs which worked wonders for the…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    For at least 2000 years the noodles have been a staple food in many parts of…

    • 5566 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    Homework

    • 847 Words
    • 4 Pages

    It is 2009 when CDO Foodsphere Inc. launched the product, San Marino Tuna Paella, which is an instant rice meal for people on-the-go. It has been a boom after its promotion but as years pass by, people are starting to forget the product and instant noodles has been on top for ready-to-eat products.…

    • 847 Words
    • 4 Pages
    Satisfactory Essays